by RefractROI | Dec 30, 2013 | SEO
1. HIGH RETURN ON INVESTMENTWell executed SEO usually carries a very strong return on investment. This is due to the fact that the time and money cost of SEO is more often than not “market driven” or even “return on investment” driven. Pay-per-click marketing, print,...
by RefractROI | Dec 20, 2013 | SEO
Many of the business owners on Shark Tank refer to “SEO” as part of their marketing strategy. One of the presenters even touted that he “left a $175,000 a year [SEO] job to start his company”. In other cases, the experts pointed out that the problem with the...
by RefractROI | Mar 7, 2013 | Digital Marketing, SEO
Small business owners in Denver can jump ahead of competitors in search engine rankings partly by providing the most useful content online about their niches. The key to high placement in search results has a lot more to do with crafting high quality informative...
by RefractROI | Dec 5, 2011 | SEO
Most small businesses are constantly pestered by firms who promise a rapid appearance at the top of page rankings and lots of clicks through to their website. If you are hearing promises that sound too good to be true, they probably are. A search marketing agency...
by RefractROI | Nov 16, 2011 | SEO
SEO for small business is a challenge, but to do so effectively takes a natural link building campaign. Getting thousands of links within the first month of your website’s existence is not natural. Getting a steady increase of links coming into your website and then...
by RefractROI | Nov 14, 2011 | SEO
Search engine optimization consists of two general elements – on page and off page optimization. Off page optimization consists of blogging, link building, and social media presence and is generally considered the more labor-intensive aspect on an ongoing basis. On...