by RefractROI | Sep 28, 2015 | SEO
Does Google hate The Daily Show? This is a strange question to ask, but many users find themselves wondering just that after they read the show’s description on the SERP. This captured image appears as part of the “Knowledge Graph,” an informational box that appears...
by RefractROI | Sep 14, 2015 | SEO
Artificial intelligence has gotten super smart over the years – and it’s only getting smarter. We’ve seen a lot of incredible digital advancements, but it’s time we discuss the intelligent assistance brought to us by Apple, Google, and Microsoft. Apple’s Siri, Google...
by RefractROI | Sep 9, 2015 | Digital Marketing, SEO
“Content is King” If you’ve been in the marketing industry long enough, you might have an impression that this phrase is both cliché and true. It’s cliché because everyone’s saying it. Despite that, its essence remains spot-on and always relevant. IMAGE...
by RefractROI | Aug 27, 2015 | Digital Marketing, SEO
From Carousel to Local Pack, and finally, to Snack Pack—these are only some of the changes Google made in their results page formatting. While the search titan implemented these out of goodwill, which is to provide users with quality, organic results, we cannot deny...
by RefractROI | Aug 25, 2015 | Digital Marketing, SEO
Imagine you’re building your dream house. Money is not an issue here, so it can be whatever design you like and with as many rooms as you want. Chances are, you’ll include a large indoor swimming pool, or a spacious library, and a super-sized home cinema. And most...
by RefractROI | Aug 20, 2015 | Digital Marketing, SEO
It’s been two weeks since the official roll out of Google’s new Search Analytics API for the Search Console, and webmasters have had more than enough time to get accustomed to the new system. Now, the search giant made another announcement regarding the eventual...