by RefractROI | Aug 11, 2015 | Digital Marketing, SEO
In August, Moz published their highly-anticipated Search Engine Ranking Factors study. Every two years, the Seattle-based SEO platform gathers the opinions of industry experts and conducts correlation studies to advance their understanding of Google’s algorithms. This...
by RefractROI | Aug 6, 2015 | Digital Marketing, SEO
After nearly 10 long months since the last Panda update, Google has finally released the latest version of the algorithm in July this year. Google’s Gary Illyes confirmed the rollout—but apart from that, the search engine giant remained mum about the update despite...
by RefractROI | Aug 4, 2015 | Digital Marketing, SEO
Digital marketing has been around for a few years, and many companies, more or less, have a handle on the strategies that work and the ones that don’t. SEO, however, is a continually evolving industry. Companies need to adapt by using new, more effective strategies,...
by RefractROI | Jul 29, 2015 | Digital Marketing, SEO
It’s not very often that people receive e-mails from Google itself. But, when they do, the content is sure to have a drastic effect on the nature of search. So, imagine the morning – near the end of July – when everyone checked their inboxes and found a warning, an...
by RefractROI | Jul 20, 2015 | Digital Marketing, SEO
Google’s algorithm updates are like earthquakes. They happen every day, but we don’t always feel them. And when we do, the shakeup catches us off guard and produces massive effects. With the number of updates over the years, it’s easy to get lost and confused—the main...
by RefractROI | Jul 13, 2015 | SEO
In all our years in the industry, we’ve learned that SEO is part skill, part guesswork. To illustrate, Backlinkto.com lists down 200 ranking signals that Google could be using when crawling pages on the web. Some factors on the list are proven, but controversial,...