by RefractROI | Jul 3, 2015 | Digital Marketing, SEO
A new algorithm update surfaced and made its move while everybody was busy with the mobile update. Dubbed the “Phantom II” or “Quality Update,” this algorithm pushed back the rankings of pages in sites such as HubPages, eHow, Answers.com, and Wikihow. In all our years...
by RefractROI | Jun 9, 2015 | Digital Marketing, SEO
Tyler Mandroin’s Years of Experience Give Him a Unique and Helpful Insight Into Keyword Research 1. Not thinking the way your customers think I’d go as far as saying that the entire purpose behind keyword research is getting into the heads of people that are going to...
by RefractROI | May 29, 2015 | PPC, SEO
While using both PPC and SEO is often an excellent approach for driving new customers to your business, there may be a point when you are going to need to choose between a strategy that is based more on Search Engine Optimization or one that is going to follow the...
by RefractROI | Oct 9, 2014 | Digital Marketing, SEO
Off-Site Search Engine Optimization So you’ve got your keywords, you’ve optimized your site, you’ve decided to build content on your site, now we’re going to try and look at what you can do from off the site that’s going to help your ranking. When you look at search...
by RefractROI | Oct 2, 2014 | SEO
Once you’ve got your target keywords and you know who your target customer is, the next thing you want to do is do what we call, optimize your website. There are several steps to this. This is a huge benefit to a website in the beginning and it’s something that can be...
by RefractROI | Feb 27, 2014 | Digital Marketing, SEO
Internet Marketing professional video & transcript As I mentioned, today we’re going to talk about “what is SEO”, a little bit about “why SEO”, and we’re briefly going to cover on-site SEO because this presentation is about off-site SEO. I’ll give you some tools...