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Leveraging The Structured Data Approach To Improve Your Search Engine Results
Reading time: 3 minutes As Google’s algorithm continues to advance and adapt with time, one thing remains the same: the language their machine-learning systems use has held fast and the sites that spoke it, performed best. By transforming or optimizing unstructured...
Online University Case Study
Client is an industry-leading provider of non-accredited paralegal certification and continuing education for the legal community, and initially approached RefractROI for our Paid Search Management expertise. Besides its branded online education offerings, Client...
Revenge Of Black Hat SEO: What Is The Bait & Switch Technique?
Reading time: 4 minutes Even with Google’s numerous updates to their algorithms and community guidelines, sites across the web still continue to dip into Black Hat SEO tactics, unethical practices that hurt organically ranking sites all over the internet. The...
Specialty Manufacturer Case Study
Client is a manufacturer of cooking equipment for quick service restaurants, with SEO and digital marketing efforts targeting B2B opportunities. The business wishes to leverage their reputation with a particular product segment into all of their products. They...
Why You Need To Perform An SEM Audit & How To Get Started
Read time: 6 minutes Search Engine Marketing (SEM), also known as paid search, has leveled the playing field for businesses, allowing small players to compete with larger, well-known brands. Advertisers have preferred SEM for years because the campaigns are easy to...
Manufacturing Automation Distributor Case Study
Client is a distributor and service provider of of automation and compressed air systems to manufacturers. The private equity-backed business had acquired several complementary businesses to fuel portfolio growth. Consistent revenue generation from new customers was...
Google Analytics 101: A Guide For Beginners
You’ve invested a lot of time and money in optimizing your website with great content. You know exactly what audiences you want to reach. How can you tell if all your hard work is paying off the way you intended? Google Analytics (GA) is a robust tool that lets you...
7 Steps To Set Up A Google Ads Campaign
Trying to build a business on the internet without using Google Ads is a bit unbelievable. According to techjury.net, there are over 50.5 billion web pages and over 200 million active websites worldwide. The only way somebody is going to find your website is to...
What Is Technical SEO & Why Is It Important?
It is 2021. Attention spans are at an all-time low, and with that, marketers must ensure that their technical SEO is top of the line. If fickle attention spans are not coddled by fast speeds, frustrations rise and it’s “on to the next.” Think of it like dating: it is...
Google Goes All-In On User Experience With New Page Experience Update
It’s no surprise to marketers and website developers that Google is extremely interested in the reader experience. Over the past few years, Google has put increasing emphasis on quick page load speeds, quality of content and time on page — all key metrics that lead to...
Content Is King
According to one recent study, a full 93% of online experiences that consumers have with a brand still begin the exact same way: via a search engine like Google. Likewise, the same source revealed that about 70% of the links that search users click on are organic....
What Are Modern And Future Customers Looking For In Web Design?
The truth is, digital marketing is a pain to perfect. The digital marketing landscape changes so fast that professionals in the industry barely have any time to catch their breath before an update springs up from out of nowhere. This is why it’s important to...
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Denver, CO 80218
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