Blog

B2B Marketing: What We Can Learn From Mitt Romney’s Campaign
Back when I started my career in producing political media in the late ’80s and early ’90s, the standard equation for winning campaigns at just about every level of elective office was to raise a ton of dough, hold onto it until the voters were paying attention and...

Digital Marketing: “Tweeting Without Fear” – WSJ
Great article in the Wall Street Journal today: “Tweeting Without Fear” that details how three really big companies, Whole Foods, Southwest and Best Buy approach their twitter strategy and execution. The article provides insight into the corporate twitter-verse and...

Ten Tips For Selecting A Search Marketing Agency
Most small businesses are constantly pestered by firms who promise a rapid appearance at the top of page rankings and lots of clicks through to their website. If you are hearing promises that sound too good to be true, they probably are. A search marketing agency...

10 Link Building Strategies To Drive Effective SEO
SEO for small business is a challenge, but to do so effectively takes a natural link building campaign. Getting thousands of links within the first month of your website’s existence is not natural. Getting a steady increase of links coming into your website and then...

Keyword Research And On-Page SEO
Search engine optimization consists of two general elements – on page and off page optimization. Off page optimization consists of blogging, link building, and social media presence and is generally considered the more labor-intensive aspect on an ongoing basis. On...

10 Ways To Get People To Like Your Facebook Page
There are 800 million users on Facebook and these pages are gaining millions of new fans every day. The button has changed to “Like,” from “Become a fan”, but the action of joining a brand’s page remains the same. Facebook pages are still fan pages. I hope you enjoy...

5 “Must-Do’s” For Mobile Marketing
Topics: Mobile Marketing, Strategy, Optimization Tags: Marketing Strategies, Mobile Marketing, Mobile-Social Integration, personalization Publication: 1to1 Media Date: October 31, 2011 It’s an exciting time for mobile marketers. As mobile adoption continues to climb,...

Defining S.O.C.I.A.L. (Hat Tip To Tom Friedman)
Tom Friedman’s column in the Sunday NY Times included this great conversatio Friedman recently had with Marc Benioff at SalesForce.com as they discussed the exposive innovations happening right now in the field of information technology. As IT advances are blowing up...