by RefractROI | Nov 24, 2025 | PPC
The PPC Budget Bonfire: Why You’re Getting Burned Here’s the brutal truth: most PPC agencies are nothing more than semi skilled arsonists for your ad budget. You hand them your hard earned cash, they promise dreams of clicks and conversions, and what do you end up...
by RefractROI | Aug 21, 2025 | PPC
Wake Up, Marketers—You’re Burning Your Budget You just dropped stacks of cash on ads—Facebook, Google, LinkedIn—so much that your CFO probably had to sit down. But after the clicks and conversions, what do you hear? Crickets. You’ve mastered ad strategy...
by RefractROI | Jul 3, 2025 | PPC
The Harsh Truth About the “One and Done” Mindset Let’s get one thing straight: just because someone visited your website doesn’t mean they’re going to buy. In fact, they probably forgot you exist 30 seconds after they bounced. If you think your job is done after that...
by RefractROI | Mar 26, 2025 | PPC
If you’re running paid ads, unless uou’re paying attenion, you’re wasting money—probably more than you think. The harsh reality? Most companies are burning budget on clicks that never convert, audiences that don’t matter, and strategies that drain funds faster...
by RefractROI | Jan 22, 2025 | PPC
Google’s advertising platform, launched in 2000, revolutionized digital marketing by giving businesses the ability to scale online in a measurable and targeted way. However, over the past two decades, misconceptions about Google Ads (formerly AdWords) have become...
by RefractROI | Dec 16, 2024 | Case Studies, Digital Marketing, PPC
When we think of Paid Search, we often think of new growth – because it’s really, really good at driving new growth. But it also might be your brand’s secret weapon for customer retention, too. Read more to see how Google Ads was the rising tide that lifted all boats...