by RefractROI | May 12, 2016 | PPC
A few weeks ago, there were small murmurs in PPC circles about a minute change in the AdWords presentation that may have flown under most people’s radars. The ad labels that accompanied search results at the top of the page that used to be yellow – are now green!...
by RefractROI | Jan 11, 2016 | Digital Marketing, PPC
Want to dominate the first page of Google?We all do, and common knowledge dictates that you build your own site, optimize it for the search engine, and pray that it does well. But you might actually have more success by creating a page on social media platforms (e.g....
by RefractROI | Sep 7, 2015 | Digital Marketing, PPC
That’s all you have when coming up with a Pay-Per-Click (PPC) ad. And as many marketers know too well, the challenge here is not to come up with a copy without going beyond the limit—but rather to come up with a 130-character headline, a display URL, and description...
by RefractROI | Sep 4, 2015 | Digital Marketing, PPC
Change is upon us once again. In September, Google announced that AdWords will modify the definition of their “conversions” columns and report editor. Before we dive into the update, let’s have a little background review. In the conversion tracking platform, the...
by RefractROI | May 29, 2015 | PPC, SEO
While using both PPC and SEO is often an excellent approach for driving new customers to your business, there may be a point when you are going to need to choose between a strategy that is based more on Search Engine Optimization or one that is going to follow the...
by RefractROI | Jun 30, 2014 | PPC
This is part 8 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Let’s say you have a search term like ‘Skis’, and it’s a very general term, and you’re likely to get lower conversion...