One of the most important aspects of small-business marketing is to understand your target customer or audience and know your buyer persona. While many are familiar with this rule, few understand why it’s vital. A buyer persona, the archetype of a target customer, gives you insight to help your create relevant, effective marketing messages that speak directly to your target audience. Sometimes it takes more than words to communicate and guide you as you pursue a new task. Here are 3 videos that provide some great guidance on the development of a buyer persona for your business.
Omnichannel Marketing in 2025: Why Most Brands Are Lying to Themselves
Most brands claim to have an omnichannel strategy. Few actually do. Shoppers don’t care how many platforms a brand appears on. They expect a seamless, friction-free experience across all of them. And the numbers make it clear: 73% of consumers use multiple channels...