One of the most important aspects of small-business marketing is to understand your target customer or audience and know your buyer persona. While many are familiar with this rule, few understand why it’s vital. A buyer persona, the archetype of a target customer, gives you insight to help your create relevant, effective marketing messages that speak directly to your target audience. Sometimes it takes more than words to communicate and guide you as you pursue a new task. Here are 3 videos that provide some great guidance on the development of a buyer persona for your business.
Webmasters, Beware: Google Now Looks Closer At Deceitful Mobile Redirects
Imagine yourself searching for a local plumber. You look it up on Google to get hold of someone nearest your home to fix your pipes ASAP. The results are out, but after clicking the first site, you find yourself staring at a catalog of modern sinks. You go back, click...