One of the most important aspects of small-business marketing is to understand your target customer or audience and know your buyer persona. While many are familiar with this rule, few understand why it’s vital. A buyer persona, the archetype of a target customer, gives you insight to help your create relevant, effective marketing messages that speak directly to your target audience. Sometimes it takes more than words to communicate and guide you as you pursue a new task. Here are 3 videos that provide some great guidance on the development of a buyer persona for your business.
Video – Introduction To Digital Marketing
Digital Marketing is critical for the success of small businesses today. No longer do your customers go to the Yellow Pages to find your business. They opt out of phone calls and direct mail gets pitched into the recycling bin. TV advertising is mostly useless since...