One of the most important aspects of small-business marketing is to understand your target customer or audience and know your buyer persona. While many are familiar with this rule, few understand why it’s vital. A buyer persona, the archetype of a target customer, gives you insight to help your create relevant, effective marketing messages that speak directly to your target audience. Sometimes it takes more than words to communicate and guide you as you pursue a new task. Here are 3 videos that provide some great guidance on the development of a buyer persona for your business.
Google Penguin, Mobile Redirects, App Banners, And Other Search News
There’s been a lot of discussion about Google Panda and its protracted rollout, but that’s not the only thing that’s been happening in search. Here, we take a look at some of the news and updates regarding search in the past week that some of us might have missed.As...