One of the most important aspects of small-business marketing is to understand your target customer or audience and know your buyer persona. While many are familiar with this rule, few understand why it’s vital. A buyer persona, the archetype of a target customer, gives you insight to help your create relevant, effective marketing messages that speak directly to your target audience. Sometimes it takes more than words to communicate and guide you as you pursue a new task. Here are 3 videos that provide some great guidance on the development of a buyer persona for your business.
Keyword Research And On-Page SEO
Search engine optimization consists of two general elements – on page and off page optimization. Off page optimization consists of blogging, link building, and social media presence and is generally considered the more labor-intensive aspect on an ongoing basis. On...