One of the most important aspects of small-business marketing is to understand your target customer or audience and know your buyer persona. While many are familiar with this rule, few understand why it’s vital. A buyer persona, the archetype of a target customer, gives you insight to help your create relevant, effective marketing messages that speak directly to your target audience. Sometimes it takes more than words to communicate and guide you as you pursue a new task. Here are 3 videos that provide some great guidance on the development of a buyer persona for your business.
It’s Finally Here: The 2015 Local Search Ranking Factors (Moz Survey)
It’s a big year for local search. The 2015 Local Search Ranking Factors report, which surveyed about 40 local SEO practitioners on what they think is the most important variables for local rankings, is finally out. It appears that on-page signals are still at the top...