One of the most important aspects of small-business marketing is to understand your target customer or audience and know your buyer persona. While many are familiar with this rule, few understand why it’s vital. A buyer persona, the archetype of a target customer, gives you insight to help your create relevant, effective marketing messages that speak directly to your target audience. Sometimes it takes more than words to communicate and guide you as you pursue a new task. Here are 3 videos that provide some great guidance on the development of a buyer persona for your business.
The Top 10 YouTube Optimization Tricks For Better Video SEO
Reading time: 6 minutes The Internet is brimming with videos; from the brief native clips on social media platforms to the paid streaming services offered by Netflix, Hulu, and the like. Among all these options, YouTube has become the mainstay, and by a significant...