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A potential client came to meet with leaders of a highly regarded local firm that was looking to close a large sales opportunity. The experienced managers had worked hard to develop a compelling presentation, and convincing the prospect of their company’s capabilities...

Understanding your target customer is one of the most important aspects of small business marketing. This statement is probably pretty cliched for most marketers, but how to develop an understanding and how to utilize that understanding in your marketing is often...

One of the most important aspects of small-business marketing is to understand your target customer or audience and know your buyer persona. While many are familiar with this rule, few understand why it’s vital. A buyer persona, the archetype of a target customer,...

A buyer persona is a made-up character, an archetype that represents your ideal target customer. Creating a persona allows you to put a face on consumer data that may otherwise seem abstract. As a result, when you think about the needs of your buyer persona, you are...

LinkedIn is a professional social networking site where you can network with clients, partners, and others in your industry, refine and define your brand, advertise, create industry groups, and enter into discussions with business leaders like yourself.LinkedIn is...

Infographics are a great way to distill and demonstrate the relevant elements around a topic.  Social media has been instrumental in changing the way that brands and businesses of all sizes implement their marketing strategy and connect with customers, and channels...

If you’re a small business owner, you probably know that social media is a powerful tool to get your company noticed. While many businesses turn to Facebook or websites for social networking, Twitter is often forgotten because companies simply don’t know how to use it...

A recent study by Sysomos of 600,000 Facebook fan pages showed that only 40% of business fan pages had over 100 fans, and only 4% of pages had over 10,000 fans. So if you Facebook fan page seems a little short on fans, you aren’t alone. Anid it means the same thing...

Mobile Marketing is here to stay and it’s just like Ken Kesey first said: “Now, you’re either on the bus or you’re off the bus!” Getting on the mobile marketing bus is a relevant and wise choice for businesses. Did you know that: 86% of mobile internet users are using...

Back when I started my career in producing political media in the late ’80s and early ’90s, the standard equation for winning campaigns at just about every level of elective office was to raise a ton of dough, hold onto it until the voters were paying attention and...

Great article in the Wall Street Journal today: “Tweeting Without Fear” that details how three really big companies, Whole Foods, Southwest and Best Buy approach their twitter strategy and execution. The article provides insight into the corporate twitter-verse and...