Blog
How Mobile Indexing & SERPs Have Changed The SEO Landscape
Reading time: 6 minutes Toward the end of 2016, Google announced what many in the SEO community had suspected for years: the company was using a separate index dedicated to mobile search, and it planned to adopt the algorithm for desktop search shortly thereafter....
Music School Rollup Case Study
Client is a private equity-backed roll-up company targeting the local music school industry. Each local market is competitive in unique ways and the source of most new business is internet search based. Therefore, the existing branding of the school was critical to...
Aircraft Parts Distributor Case Study
Client is a distributor of aircraft parts and ground service equipment to regional airports and pilots. The business had just acquired a competing brand and faced significant challenges in consolidating websites and ecommerce portals. The website needed to generate...
Medical Device Case Study
In order to secure funding for a new vascular therapy, a U.K. hospital needed to demonstrate patient demand for the procedure. The hospital turned to the medical device company for partnership in a patient outreach program to drive awareness for the procedure and...
Criminal Law Firm Case Study
RefractROI leveraged its organic SEO and content marketing expertise to execute on the necessary on-page and off-page activities required to increase the traffic and lead generation for the Client, a law firm specializing in criminal defense and DUI defense. Their...
Tips & Tricks On Increasing Your Site Speed Score
Reading time: 4 minutes It’s no secret that page loading speed is a critical factor in your website’s ranking. With instant gratification being the name of the game, users have become less patient for web pages that take too long to load. When you have a page that...
National Food Distributor Case Study
The client needed a digital marketing agency with experience in Paid Search and Organic Search to drive campaigns. As a result, the Client wanted to develop a new direct to consumer channel, reduce their Paid Search expenses, and reinvest any savings into an organic...
Enterprise SaaS Case Study
Client is a SaaS provider of survey tools to support market research and CX professionals in data aggregation, customer feedback, and employee engagement. The business was built primarily around DIY and Small Business leads, and they contracted with RefractROI to...
Leveraging The Structured Data Approach To Improve Your Search Engine Results
Reading time: 3 minutes As Google’s algorithm continues to advance and adapt with time, one thing remains the same: the language their machine-learning systems use has held fast and the sites that spoke it, performed best. By transforming or optimizing unstructured...
Online University Case Study
Client is an industry-leading provider of non-accredited paralegal certification and continuing education for the legal community, and initially approached RefractROI for our Paid Search Management expertise. Besides its branded online education offerings, Client...
Revenge Of Black Hat SEO: What Is The Bait & Switch Technique?
Reading time: 4 minutes Even with Google’s numerous updates to their algorithms and community guidelines, sites across the web still continue to dip into Black Hat SEO tactics, unethical practices that hurt organically ranking sites all over the internet. The...
Specialty Manufacturer Case Study
Client is a manufacturer of cooking equipment for quick service restaurants, with SEO and digital marketing efforts targeting B2B opportunities. The business wishes to leverage their reputation with a particular product segment into all of their products. They...
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