Great article in the Wall Street Journal today: “Tweeting Without Fear” that details how three really big companies, Whole Foods, Southwest and Best Buy approach their twitter strategy and execution. The article provides insight into the corporate twitter-verse and how these giant, consumer-focused businesses think about their relationship and ongoing dialogue with their customers, the media and followers. But don’t think this is just for Fortune 500 companies to consider. The concept of building a dialogue with your customers and clients, growing the relationship and living your brand through that relationship can be a lesson for every organization — regardless if twitter is an integral part of your tactical array of communication platforms or not.
The Cheapest Revenue in Manufacturing Is the Customer You Already Have
Article Summary Most mid-market manufacturers run their marketing budget almost entirely toward new customer acquisition — new leads, new accounts, new logos — while treating the customers they already have as a sales and customer service function with no marketing...
