Enterprise SaaS Case Study

Enterprise SaaS Case Study

Company Background Client is a SaaS provider of survey tools to support market research and CX professionals in data aggregation, customer feedback, and employee engagement. The business was built primarily around DIY and Small Business leads, and they contracted with...
Online University Case Study

Online University Case Study

Company Background Client is an industry-leading provider of non-accredited paralegal certification and continuing education for the legal community, and initially approached RefractROI for our Paid Search Management expertise. Besides its branded online education...
Specialty Manufacturer Case Study

Specialty Manufacturer Case Study

Company Background Client is a manufacturer of cooking equipment for quick service restaurants, with SEO and digital marketing efforts targeting B2B opportunities. The business wishes to leverage their reputation with a particular product segment into all of their...
Manufacturing Automation Distributor Case Study

Manufacturing Automation Distributor Case Study

Company Background Client is a distributor and service provider of of automation and compressed air systems to manufacturers. The private equity-backed business had acquired several complementary businesses to fuel portfolio growth. Consistent revenue generation from...