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Onsite Optimization And Content Development
Once you’ve got your target keywords and you know who your target customer is, the next thing you want to do is do what we call, optimize your website. There are several steps to this. This is a huge benefit to a website in the beginning and it’s something that can be...
Video – Introduction To Digital Marketing
Digital Marketing is critical for the success of small businesses today. No longer do your customers go to the Yellow Pages to find your business. They opt out of phone calls and direct mail gets pitched into the recycling bin. TV advertising is mostly useless since...
Google Adwords Keyword Selection And Keyword Targeting
This is part 8 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Let’s say you have a search term like ‘Skis’, and it’s a very general term, and you’re likely to get lower conversion...
Google Adwords: Using The Correct Match Types
Keyword match types are vital to your success. This is part 6 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Match types are really, really important, and we’re going to describe...
How Do You Estimate Your Adwords Budget?
This is part 3 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Now, let’s talk about how to figure out whether or not you should use pay per click, and if you use pay per click, how...
Google Adwords Vs. Adwords Express
This is part 2 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google AdwordsWe’re going to talk about Adwords versus Adwords Express. Adwords Express is not a bad solution if you will for small...
How To Use Google Adwords
This Video Presentation below was given to the Snowsports Industry of America in June of 2014. The transcript begins below and will be topically divided amongst more than ten blog posts.Today, we are going to be talking about understanding Google Adwords. For more...
What Is SEO? Off-Site SEO
Internet Marketing professional video & transcript As I mentioned, today we’re going to talk about “what is SEO”, a little bit about “why SEO”, and we’re briefly going to cover on-site SEO because this presentation is about off-site SEO. I’ll give you some tools...
Why SEO? Top 5 Reasons
1. HIGH RETURN ON INVESTMENTWell executed SEO usually carries a very strong return on investment. This is due to the fact that the time and money cost of SEO is more often than not “market driven” or even “return on investment” driven. Pay-per-click marketing, print,...
SEO Goes Mainstream – Part Of ABC’s Shark Tank Language – The Pitch’s Marketing Experts Drop The Ball
Many of the business owners on Shark Tank refer to “SEO” as part of their marketing strategy. One of the presenters even touted that he “left a $175,000 a year [SEO] job to start his company”. In other cases, the experts pointed out that the problem with the...
5 SEO Tips For Small Business
Small business owners in Denver can jump ahead of competitors in search engine rankings partly by providing the most useful content online about their niches. The key to high placement in search results has a lot more to do with crafting high quality informative...
Social Media For Small Business
Social Media isn’t your grandpa’s word of mouth. Today small businesses have at their fingertips free online platforms to connect and enter the conversations happening in the lives of prospects and customers. Even thinking back ten years ago, it’s hard to imagine the...
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