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Google Adwords: Using The Correct Match Types
Keyword match types are vital to your success. This is part 6 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Match types are really, really important, and we’re going to describe...
How Do You Estimate Your Adwords Budget?
This is part 3 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Now, let’s talk about how to figure out whether or not you should use pay per click, and if you use pay per click, how...
Google Adwords Vs. Adwords Express
This is part 2 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google AdwordsWe’re going to talk about Adwords versus Adwords Express. Adwords Express is not a bad solution if you will for small...
How To Use Google Adwords
This Video Presentation below was given to the Snowsports Industry of America in June of 2014. The transcript begins below and will be topically divided amongst more than ten blog posts.Today, we are going to be talking about understanding Google Adwords. For more...
What Is SEO? Off-Site SEO
Internet Marketing professional video & transcript As I mentioned, today we’re going to talk about “what is SEO”, a little bit about “why SEO”, and we’re briefly going to cover on-site SEO because this presentation is about off-site SEO. I’ll give you some tools...
Why SEO? Top 5 Reasons
1. HIGH RETURN ON INVESTMENTWell executed SEO usually carries a very strong return on investment. This is due to the fact that the time and money cost of SEO is more often than not “market driven” or even “return on investment” driven. Pay-per-click marketing, print,...
SEO Goes Mainstream – Part Of ABC’s Shark Tank Language – The Pitch’s Marketing Experts Drop The Ball
Many of the business owners on Shark Tank refer to “SEO” as part of their marketing strategy. One of the presenters even touted that he “left a $175,000 a year [SEO] job to start his company”. In other cases, the experts pointed out that the problem with the...
5 SEO Tips For Small Business
Small business owners in Denver can jump ahead of competitors in search engine rankings partly by providing the most useful content online about their niches. The key to high placement in search results has a lot more to do with crafting high quality informative...
Social Media For Small Business
Social Media isn’t your grandpa’s word of mouth. Today small businesses have at their fingertips free online platforms to connect and enter the conversations happening in the lives of prospects and customers. Even thinking back ten years ago, it’s hard to imagine the...
Developing Your Company’s Positioning Statement And Messaging
A potential client came to meet with leaders of a highly regarded local firm that was looking to close a large sales opportunity. The experienced managers had worked hard to develop a compelling presentation, and convincing the prospect of their company’s capabilities...
Video: Developing Your Buyer Persona
Understanding your target customer is one of the most important aspects of small business marketing. This statement is probably pretty cliched for most marketers, but how to develop an understanding and how to utilize that understanding in your marketing is often...
3 Great Videos To Guide Your Buyer Persona Development
One of the most important aspects of small-business marketing is to understand your target customer or audience and know your buyer persona. While many are familiar with this rule, few understand why it’s vital. A buyer persona, the archetype of a target customer,...
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