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Denver SEO Company Helps You Make The Choice Between SEO And PPC
While using both PPC and SEO is often an excellent approach for driving new customers to your business, there may be a point when you are going to need to choose between a strategy that is based more on Search Engine Optimization or one that is going to follow the...

What To Do To Make Your Website Mobile Friendly
Providing a mobile-friendly version of your website for iPhone and Android users may sound intimidating, but it is easier than you think. With several different options for configuring a mobile-friendly way to visit your site, you will encourage viewers of different...

Offsite SEO And Social Media
So you’ve got your keywords, you’ve optimized your site, you’ve decided to build content on your site, now we’re going to try and look at what you can do from off the site that’s going to help your ranking. When you look at search engine result page that we talked...

Onsite Optimization And Content Development
Once you’ve got your target keywords and you know who your target customer is, the next thing you want to do is do what we call, optimize your website. There are several steps to this. This is a huge benefit to a website in the beginning and it’s something that can be...

Video – Introduction To Digital Marketing
Digital Marketing is critical for the success of small businesses today. No longer do your customers go to the Yellow Pages to find your business. They opt out of phone calls and direct mail gets pitched into the recycling bin. TV advertising is mostly useless since...

Google Adwords Keyword Selection And Keyword Targeting
This is part 8 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Let’s say you have a search term like ‘Skis’, and it’s a very general term, and you’re likely to get lower conversion...

Google Adwords: Using The Correct Match Types
Keyword match types are vital to your success. This is part 6 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Match types are really, really important, and we’re going to describe...

How Do You Estimate Your Adwords Budget?
This is part 3 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Now, let’s talk about how to figure out whether or not you should use pay per click, and if you use pay per click, how...

Google Adwords Vs. Adwords Express
This is part 2 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google AdwordsWe’re going to talk about Adwords versus Adwords Express. Adwords Express is not a bad solution if you will for small...

How To Use Google Adwords
This Video Presentation below was given to the Snowsports Industry of America in June of 2014. The transcript begins below and will be topically divided amongst more than ten blog posts.Today, we are going to be talking about understanding Google Adwords. For more...

What Is SEO? Off-Site SEO
Internet Marketing professional video & transcript As I mentioned, today we’re going to talk about “what is SEO”, a little bit about “why SEO”, and we’re briefly going to cover on-site SEO because this presentation is about off-site SEO. I’ll give you some tools...

Why SEO? Top 5 Reasons
1. HIGH RETURN ON INVESTMENTWell executed SEO usually carries a very strong return on investment. This is due to the fact that the time and money cost of SEO is more often than not “market driven” or even “return on investment” driven. Pay-per-click marketing, print,...