Now that you have some easy code options for setting up a mobile-friendly website, here are a few more things to keep in mind. There are common mistakes that website owners make when arranging a mobile-friendly version of their site that prevent mobile visitors from accessing critical information about the business or service from their phones.
Using Flash: Avoid excessively flashy content (literally!). Even if you have an exciting visual portfolio that demonstrates your business’ specialty, such as Denver website design, remember that mobile users are more interested in getting information quickly and conveniently right from their phones. Choose a simpler way to display imagery that won’t load too slowly on smartphones. Avoid embedded YouTube or Vimeo videos, especially on the homepage, if you haven’t double-checked their appearance on a smartphone.
Redirecting to Apps: Forcing your viewers to download an app in the middle of their browsing experience can be frustrating, as can redirecting to a related or advertiser’s app when they unwittingly click on a misleading link. Don’t try to trick your visitors into downloading any apps, even if they are your own. Invite them to do so, but don’t make it the only option for smartphone users. They should be able to view your website in a browser as well.
‘Mobile-friendly’ Link: It is better to avoid making smartphone viewers click on a ‘mobile-friendly version’ link, which can slow down the load time and detract from their viewing experience. The mobile friendly version should load automatically.
Blocked Code and Images: Googlebot needs to be able to crawl your website and its content to accurately index and rank your site. If you block Googlebot, this necessary action will not be able to perform successfully. Your rankings may also suffer, so your services for Denver web design may be outranked by competitors.
Desktop Problems: If your desktop version suffers from design or information problems, your mobile version will read just as poorly. Even before you begin editing code specifically for mobile devices, it can help to simplify your website’s design a little bit on the desktop version. Keep critical information immediately available, such as contact information, prices (if applicable) and social media links.
If you need to check on the mobile visibility and accessibility of your website, check Google’s Mobile-Friendly Test using the following link:
https://www.google.com/webmasters/tools/mobile-friendly/
Now that you’ve set up a mobile-friendly version of your website, congratulations are in order! With the added benefits of mobile access, you offer potential customers, clients, readers and fans more viewing options, thus increasing your audience draw, and nothing is more important that having people engaged in you and your business.