One of the most important aspects of small-business marketing is to understand your target customer or audience and know your buyer persona. While many are familiar with this rule, few understand why it’s vital. A buyer persona, the archetype of a target customer, gives you insight to help your create relevant, effective marketing messages that speak directly to your target audience. Sometimes it takes more than words to communicate and guide you as you pursue a new task. Here are 3 videos that provide some great guidance on the development of a buyer persona for your business.
9 Ways to Measure Digital Marketing Success (and Actually Make It Work)
Did you know that 76% of marketers struggle to prove the ROI of their campaigns? If you’ve ever felt lost when trying to measure the effectiveness of your digital marketing and advertising, you’re not alone. From confusing metrics to unclear strategies, knowing what...