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Google’s New Webmaster Blog Warning: What We’ve Learned So Far
It’s true that obtaining links, organic or inorganic, is an effective way to improve search rankings. This is why many companies send free products to bloggers in exchange for links to their website, social media accounts, or any other pages associated with them. This...
Google AMP: How Does This Affect Content Marketing?
Have you ever come across an article on the Web that features a tiny lightning bolt at the top corner? Did you notice how fast the page loads and how easy it is to navigate? Many publishers and business owners already know about it, but some others have no idea what...
Panda 101: Key Takeaways About The Google Panda Algo
The Google Panda, one of Google’s most important spam-fighting algorithms, has been around for half a decade now, and it has been the subject of more headlines than any other Google algorithm. At the start of this year, Google surprised marketers, webmasters, site...
“Follow” Or “Nofollow”? When To Use Which And How To Make The Most Of It
Back in 2005, Google, Yahoo, and Microsoft created the “nofollow” tag to fight blog comment spamming, which started when SEO specialists took advantage of the fact that search engines recognize links as “votes”. This move has changed the way SEO specialists understand...
Update-Proactive Content Marketing: The Key To Consistent High Rankings
If there’s anything we’ve learned in this business, it’s that nothing stays the same for long. SEO is always changing and evolving. In fact, Google search algorithm changes around 500 to 600 times each year. And with the frequent algorithm updates, it’s getting harder...
Is Apple Launching Its Own Version Of Street View?
Google Maps is one of the most useful and widely used programs today. And what has set it apart from its competitors? Its Street View feature. This year, Google is partnering with the National Park Service, which is celebrating its 100th birthday. Google is said to...
Welcome To The Core, Panda: What We’ve Learned From Google’s Big Roll Out
The SEO community made some noise in January, and it’s very loud. Many SEO specialists panicked, while some just got confused about one of Google’s biggest rollout – it has integrated Panda into its core algorithm. We know what you’re thinking, and you’re right. This...
Return Of The Cutts
Many of you may be wondering why we haven’t said anything in the past few weeks about arguably the biggest SEO event in the industry’s recent history. The reason for that is simple – nobody knew what the heck was going on. Theories, explanations, and hypotheses were...
Is Facebook Trying To Become An Actual Search Engine?
Recently, Facebook has become synonymous with online social interactions. With 1.55 billion monthly active users, it’s undoubtedly the dominant social media platform that reels in millions of monthly advertising revenue. A 2014 Shareaholic Study reveals Facebook...
The More Actionable Metric: CTR Trumps PageRank For Top Google Results
“Why does my site have a low PageRank? Why does a competitor site have a higher PR? How do I get a higher PR?” It’s amazing how many people still ask these questions about Google PageRank on a regular basis—despite PageRank distribution data being removed from...
Claim Your Spot: Making External Sites Rank High For Your Brand
Want to dominate the first page of Google?We all do, and common knowledge dictates that you build your own site, optimize it for the search engine, and pray that it does well. But you might actually have more success by creating a page on social media platforms (e.g....
Desktop Yesterday, Mobile Today: Evolution, Dominance Of Mobile Search
According to Google’s Amit Singhal, there are now more Google search queries on smartphones than on PCs. In fact, they see a majority of the 100 billion monthly searches coming from mobile devices. Early 2014 was the tipping point of mobile search. We heard Google...
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