Content Marketing Accountable to ROI
We help companies grow through revenue-focused, ROI-driven digital marketing campaigns
Make Marketing Drive Revenue
Invest in optimizing your messaging and defining the value of your services with an exceptional content marketing service offered by RefractROI. When your site produces content that digital shoppers invest in and even B2B businesses cite as valuable information, you will quickly see positive ROI and long-term growth. Become an industry leader with exceptional content created and curated by the experts at RefractROI.
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Alignment Between Marketing & Sales
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Consistent Messaging Across All Mediums
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Demonstrably Improved Conversion Rates
How Does Content Marketing Affect Your Business?
Your site must be identified as a reliable source of consistent, valuable content to rank high on search engines. One significant way to thrive in your industry and outrank competitors is to produce exceptional content that naturally targets the keywords you’re focusing on. Content marketing is a critical tool in a company’s digital marketing arsenal, contributing to your site’s authority and driving sales.
Inconsistent or poor content creation can indicate to current and potential customers that your services are not worth investing in. It can also prove to be incompatible with the ideal customer you’re targeting. Since the pages on your site are meant to create demand, educate your site’s visitors, and establish your organization’s expertise, their relevance and value to your buyers should be considered first.
Businesses should understand the necessity of building a solid relationship with their audience, so it’s crucial to use data-driven insights to identify this audience and determine what kind of content they respond to. By catering excellent content to your customers, you can expect steady lead generation that helps your company consistently hit revenue goals.
61%
of people are influenced by the custom content on a website.
82%
of businesses see positive ROI from posting consistent content.
71%
of digital shoppers review blogs on their buying journey.
95%
of B2B customers cite content as a factor in helping them trust a business.
The Benefits of a High-Quality Content Marketing Service
Populating your website with organized, well-written, and relevant content that attracts visitors brings a number of exceptional benefits. Here are some key benefits you can expect from overhauling your content marketing efforts.
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Attract organic traffic
Building your site’s authority is achieved when search engines like Google identify your site as a go-to source of valuable information. One way clicks and conversions are accomplished is by naturally implementing target keywords into content that people find valuable. The more people you have buying into your brand and the more you can retain your growing audience, the higher your site will rank.
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Increase conversions
Well-written content related to your business’s products and services guides customers to invest in them. Naturally incorporating helpful information on what your company provides and what makes your offerings valuable will encourage them to take action. These actions include subscribing to your newsletter, contacting your customer support for more information on your services, or even making a purchase.
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Connect with your audience
Creating and growing your audience doesn’t just mean finding people to buy your products and services. It also entails building a community that supports your brand. When you build a loyal following that is invested in the value of your content, they recommend your services to others, link your pages, and rely on you for your services time and time again. Use unique content to define your brand’s voice and emphasize the value of your business.
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Learn from measurable results
Analyzing the results of your content over time is a key way that our experts fine-tune your digital marketing strategy. Actionable insights can be gained by determining what types of content work for your business. Tracking what attracts the most customers and what leads to the most conversions will keep your marketing efforts up-to-date, efficient, and uniquely tailored to fulfill your business objectives.
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About Refract ROI
For over a decade, the team of experts at RefractROI has been dedicated to executing consistent, effective, and successful content marketing strategies that build your site to be authoritative and high-ranking. What makes our digital marketing agency unique is our passion for educating our clients and sharing knowledge about the world of content marketing, as well as our additional services in SEO, PPC, and web development. This way, you can stay informed about successful digital marketing tactics and better understand the work we deliver. You can rest assured that our team is focused on creating a long-term relationship that brings long-term growth.
With everything we do, we prioritize communication that is transparent and accountable. Whether it’s tracking insights, creating new content, or audience targeting efforts, our team is here to provide you with the information you need every step of the way. Communicating about what your business objectives are, how we work to meet them, and how we can finetune and improve our efforts is a primary goal for our specialists.
To overhaul and strengthen your organization’s content marketing strategy, connect with RefractROI. We look forward to learning more about your business and financial goals and answering any questions you may have about our renowned suite of services.
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The Challenges of Writing Your Own Content
Many businesses fail to keep up with their own content writing and design goals. Content is generally assigned to those with ‘extra’ time, or with industry expertise but little marketing experience, which results in wasted time, frustrated staff, and ineffective marketing. Many writers only focus on the words and not on the marketing outcomes the content is budgeted to produce. You need someone who will adopt your goals as their own and craft content that elevates the quality of your brand. Our in-house marketing team creates content that’s as effective as it is memorable without sacrificing marketing or industry expertise.
Case Studies
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Food and Beverage Manufacturer
We pursued a PPC campaign targeting their top 25 products that was quickly profitable.
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Private Equity Industrial Manufacturer
An organic search solution leveraging on-page content and off-page natural backlink acquisition driving…
Frequently Asked Questions
Who is Refract ROI?
Refract ROI is a digital marketing agency whose digital marketing drives ROI. Our team members specialize in creating content that elevates your organization in your industry and makes your products and services more accessible to your audience. Our specialists are dedicated to collaborating with you and providing you with valuable insights regarding the growth your business is experiencing and how the content your brand is producing aligns with your business goals.
Does Refract ROI write content for my site?
Our in-house marketing team leverages their marketing and industrial expertise to create compelling content that effectively targets your audience and builds your company’s credibility. By using data-driven insights relevant to your industry, our writers focus on your business’s marketing goals, revenue targets, and brand authority.
What types of content does your team produce?
Our marketing experts create a variety of content for our clients. High-quality video content, blog posts, landing pages, product pages, and more. We focus on building content that ultimately drives conversions.
How do I get in touch?
Together, we will build accountable marketing and predictable revenue. Have one of our Marketing Experts contact you by completing the form on this page or call us at 303-854-6427.
Who We Work With
Predictable, scalable partners
We work with business leaders of companies currently generating $10-250 Million in revenue with an urgent need for predictable, scalable revenue streams.
SaaS & Tech
RefractROI excels with SaaS companies and those who focus on customized solutions.
We assist you in identifying your audience, what fears and tasks need to be abated or accomplished, and inserting your services at the lowest possible point in the funnel.
Manufacturing & Distribution
Audience identification per messaging platform.
Strategic & efficient ad buys for branded messages.
Cross-selling & upselling new products to existing customers.
We help companies grow through revenue-focused ROI
We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.
Have a no-pressure conversation with our CEO Dan Smink. Worst case, we'll point you in the right direction!