Case Study
Private Equity Industrial Manufacturer
Private Equity Industrial Manufacturer
$254,000
Year 1 Target New Customer Revenue
$1.2 MM
Actual Year 1 New Customer Revenue
$1.7 MM
Actual Year 2 New Customer Revenue
Where we started
Situation
A $25mm revenue manufacturer of automation and compressed air systems delivering manufacturing applications.
Limited marketing expertise and no digital presence.
Wanted to reduce cost of customer acquisition.
What we did
Approach
An organic search solution leveraging on-page content and off-page natural backlink acquisition driving compelling traffic and conversions, while paid search initiatives capture in-market buyers.
Challenge
Website does not engage users and lacks content to convert traffic to leads.
New customers need to contribute 50% of revenue growth target.
Domain Authority insufficient to beat current competitors for non-branded search terms.
Action
New website infrastructure including changes in navigation and content silos.
Executed national and local SEO.
Optimization of backlink acquisition to drive Domain Authority.
Targeted paid search to capture ready-to-buy traffic at sustainable ROI.
We help companies grow through revenue-focused ROI
We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.
Have a no-pressure conversation with our CEO Dan Smink. Worst case, we'll point you in the right direction!
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