Paid Search & PPC Management Services

If you don’t include a paid search campaign in your strategy, you’re missing out on getting your brand in front of a new, qualified audience.

Cutting Edge Paid Search Services

Here at RefractROI, we don’t believe in creating cookie cutter paid search campaigns. Because we have been doing paid search for so long, we customize our paid search campaigns, incorporating both traditional strategies and PPC. Our approach enables us to efficiently generate leads through cutting-edge technology and years of expertise.

Our team, composed of certified experts in paid search marketing and Google Ads, conducts extensive keyword research, landing page optimization, and creative ad development. We’re dedicated to rigorous A/B testing and ongoing optimization, enhancing paid search campaigns to drive increased traffic and leads.

As a Google Partner, we have access to the latest betas and exclusive tools, positioning us at the forefront of paid search optimization. The objective of paid search is to drive quality traffic to your company’s website, resulting in customers utilizing your services or purchasing your products. To learn more about our services at RefractROI, contact us today. Our digital marketing and paid search expertise will drive revenue for your business.

In-Market Audience Awareness

Campaign Budgets Based on Profitability

Scalable & Predictable Lead Generation

As a Google Partner, we have access to the latest tools

Certified experts in paid search marketing and Google Ads

Meeting Your Strategic Needs

As a business owner, investing in paid search is a strategic decision. When you search for a product or service, you are presented with a list of relevant results, which includes both organic and paid search results. Paid search allows your company to be prominently displayed on a SERP, increasing the likelihood that potential customers will see your business name, visit your website, explore your offerings, and engage with your services or products.

Paid search falls under the broader category of pay-per-click (PPC) advertising. The frequency and ranking of your company’s advertisements on SERPs, as well as the cost per click, are determined by your quality score and bid. Your bid reflects your budget and willingness to pay, while your quality score depends on the relevance of keywords, advertisements, and landing pages. Great results are generated through quality keyword research, compelling ad creation, and website optimization, maintaining a high-quality score for your campaigns.

The Benefits of Paid Search Services

Increased Visibility: While organic website optimization gradually improves your SERP rankings, paid search offers immediate visibility. For high-intent search prospects, paid search services provide quick and effective exposure.

Improved Traffic: Paid search services swiftly enhance your website’s traffic. Whether you are a startup or competing for highly competitive keywords, paid search helps your company gain recognition quickly.

Enhanced Customer Targeting: Paid search services ensure potential customers searching for your specific products or services find your website easily. Relevancy is key, and paid search facilitates this with precision.

Refined Analytics for Improvement: Paid search services enable detailed tracking of your website’s analytics. We monitor prospect locations, devices used, frequently visited pages, and browsing durations. This data allows us to tailor our digital marketing services to meet your website’s needs effectively.

Generated Brand Awareness: Paid search not only increases website visits but also enhances brand awareness, which is crucial for your business’s long-term growth and success.

%

average performance increase within the first 30 days of managing a paid campaign.

%

of consumers visiting a site via paid ad are more likely to convert than those coming from an organic link.

%

of people believe paid search ads help them find what they’re looking for easier.

%

increase in brand awareness generated by strategic paid search advertising.
OUR PROCESS

Our Paid Search Management

At RefractROl, established as a paid search agency in 2011, we have been developing and executing highly successful paid search marketing campaigns since the early days of Google AdWords. Our extensive experience has led us to develop a proprietary and efficient process for managing and optimizing paid search campaigns. This process, grounded in our deep understanding and advanced expertise in the latest tools and technology, is key to our approach as a leading paid search marketing agency.

Audience Research

The RefractROI paid search team becomes an extension of your organization.  We research and understand the search behaviors of your prospects and customers. Armed with this wealth of insight, we assemble your strategy and begin to execute your paid search campaigns, ensuring they are cost effective and engaging enough to drive prospects to want to learn more about your company. We focus on converting your visitors into engaged users. Our approach reflects our commitment to delivering top-tier paid search services and creating a compelling return on your investment.

Strategy Development

Our approach to paid search services integrates with your broader digital strategy, enabling your campaign to be informed by a broad data set across multiple channels. Our proprietary method increases the relevance and focus of your paid search content, aligning it with current trends in Google and Bing searches. Our goal is to ensure that paid search is an integral part of your customer acquisition strategy, and focused to meet your specific business objectives.

Landing Page and Ad Copy Development

Here at RefractROI, we understand the importance of ad copy in driving clicks to your site. Collaborating with your team, we develop paid search ads that resonate and engage with your target audience, being sure to maintain consistent voice, messaging, and brand tone. We test ad copy repeatedly to be sure your audience sees the most effective ads. Additionally, we work closely with specialists to create landing pages that engage and convert visitors to boost the overall success of your campaigns.

Continuous Optimization

Paid search campaign management is a dynamic and ongoing process.  At RefractROI, our experts actively monitor and fine-tune campaigns to meet your audience’s needs and maximize outcomes. We believe in working collaboratively with your team to continuously  optimize your campaigns, thus ensuring your team is informed and involved, which enables better outcomes and increased opportunity for success.

Reporting and Analytics

We focus on the power of data-driven insights to drive decision-making In our paid search services. We meet and message to your marketing team regularly with comprehensive reports on your PPC and paid search campaigns.. These reports are integral to our paid search management approach.  They highlight not just performance metrics but also identify new growth opportunities.  This reporting process ensures that your campaign strategies continually evolve to meet your business goals.

Contact our exceptional paid search specialists today to learn how our services can drive your company’s revenue in the right direction. We look forward to discussing our paid search solutions with you soon!

Case Studies

Specialty Manufacturer

Consolidate on-line presence to one website leveraging navigation and CTAs to create a lead generation tool.

 

Composite Fence Supply

Combined messaging, keyword research, and paid search audit activities to understand what was and wasn’t working. Developed action plan around

Frequently Asked Questions about Our PPC and Paid Search Marketing Services

What are Paid Search Services?

Paid Search Services encompass targeted advertising strategies using platforms like Google Ads and Microsoft Advertising. These services are designed to enhance your online visibility, driving targeted traffic and conversions through well-crafted paid search and PPC campaigns.

How does PPC fit into Paid Search Services?

PPC, or Pay-Per-Click, is a key component of Paid Search Services, where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your site, complementing organic search efforts.

What sets RefractROI's approach apart in Paid Search Management?

RefractROI combines cutting-edge technology with years of expertise, offering customized paid search campaigns that are not cookie-cutter. Our approach includes rigorous keyword research, landing page optimization, and continuous A/B testing.

Why is B2B expertise important in Paid Search Campaigns?

Specialized B2B expertise in paid search campaigns ensures that strategies are tailored to the unique needs and behaviors of business clients, resulting in more effective targeting and conversions.

How do RefractROI's services differ from other Paid Search Agencies?

Unlike many agencies, RefractROI has a long-standing history since 2003, making us pioneers in paid search services. We leverage our extensive experience and advanced tools to offer superior paid search management services.

How does RefractROI ensure the effectiveness of Paid Search Campaigns?

RefractROI ensures effectiveness through continuous monitoring, optimization, and reporting, adapting strategies to align with audience needs and market trends.

Can Paid Search Services impact my overall digital marketing strategy?

Yes, effective paid search campaigns can significantly boost your overall digital marketing efforts, driving targeted traffic and increasing online visibility.

How often does RefractROI report on Paid Search Campaign performance?

RefractROI provides regular, detailed reporting on campaign performance, leveraging Looker Studio for precise data analysis and visualization.

What makes RefractROI's Paid Search Services unique for B2B clients?

Our services are tailored to the specific needs of B2B clients, with strategies focused on reaching and engaging a business audience effectively.

Situation

We help companies grow through revenue-focused ROI

We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.

Have a no-pressure conversation with our CEO Dan Smink. Worst case, we'll point you in the right direction!


An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

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An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

Newsletter Signup


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