Case Study

Finance SAAS Company

Finance SAAS Company

40K

Increased from less than 100

+500% growth

Increased revenue in 5 years

1,750:1 ROI

ROI achieved on organic spend

Where we started

Situation

$

Equipment finance SAAS company

$

Highly customizable, user-friendly leas and loan accounting solution

$

Company losing clients without gaining any new ones in prior year

What we did

Approach

$

Extensive product research and assessment of customer base and competition

$

Relaunched product with new, consistent messaging

$

Comprehensive marketing plan

Challenge

$

Messaging ineffective and marketing content was inconsistent

$

Strong product and customer support but missing chance to engage with clients

$

Difficulty retaining clients with significant staff turnover to communicate value to customers

Challenge

$

Removed Google Penalty

$

Executed Paid Search campaign to keep client afloat

$

Organic search efforts led site to outrank Lowes, Amazon, and Home Depot for most competitive terms.

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