by RefractROI | Jan 6, 2026 | Programmatic
Why “Set-It-and-Forget-It” Programmatic Is Costing Manufacturers Millions “Set it and forget it” is the most dangerous phrase in programmatic advertising for manufacturing. It sounds efficient. It sounds scalable. And in an industry built on precision, automation, and...
by RefractROI | Jan 5, 2026 | Programmatic
The Click Is Just the Beginning In the world of programmatic advertising, the triumphant moment seems to arrive the second someone clicks your ad. But what happens after the click is where the real fight is being lost. Marketers pour budget into bidding strategies,...
by RefractROI | Oct 7, 2025 | Programmatic
Programmatic Is the Great Marketing Divide Let’s cut the crap. Programmatic marketing does one thing better than any other channel—it exposes who’s coasting and who’s commanding. If you’re trudging through campaigns by hitting default settings and hoping for clicks,...
by RefractROI | Aug 25, 2025 | Programmatic
Awareness Isn’t a Strategy—It’s a Cop-Out You’re spending millions on “brand-awareness” campaigns—you think you’re building your brand—but all you’re doing is screaming into the void. Interruption marketing—cold intrusions into someone’s day with random...
by RefractROI | Apr 25, 2023 | PPC, Programmatic
Reading time: 3 minutes In today’s constantly evolving advertising landscape, it can be challenging for businesses to appeal to their target audience through organic advertising alone. Advertising strategies such as paid search, paid social, and programmatic...
by RefractROI | May 18, 2016 | Programmatic
We are excited to announce our upcoming Meetup from 4:30 to 6:30-ish next Tuesday at INDUSTRY!. Our speaker will be Andrew Fisher, the CEO of Choozle, a venture backed startup in the Ad Tech industry. Click for Event Registration Choozle is a high-growth, advertising...