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Google’s Knowledge Vault: What We Know So Far + A Possible Update
The Internet, as many know too well, is full of rumors and misinformation. And while Internet searches are based on algorithmic objectivity, many of the websites containing false information are unfortunately ranking high on the search engine results pages (SERPs)...
3 Commonly Missed Search Engine Ranking Factors
In all our years in the industry, we’ve learned that SEO is part skill, part guesswork. To illustrate, Backlinkto.com lists down 200 ranking signals that Google could be using when crawling pages on the web. Some factors on the list are proven, but controversial,...
The Phantom Update Roll Out: Who Got Hit And What You Should Be Doing Today
A new algorithm update surfaced and made its move while everybody was busy with the mobile update. Dubbed the “Phantom II” or “Quality Update,” this algorithm pushed back the rankings of pages in sites such as HubPages, eHow, Answers.com, and Wikihow. In all our years...
Digital Marketing Site Analysis And Best Practices – On-Page
Whether you are trying to begin or to get better at SEO, PPC, Social Media or improving site conversions, a digital marketing site analysis is an important first step towards the development and implementation of a digital marketing strategy. This article will focus...
5 Things You’re Doing Wrong During Keyword Research
I’d go as far as saying that the entire purpose behind keyword research is getting into the heads of people that are going to buy or convert on your website. It’s only natural to walk into keyword research with assumptions – If I’m selling bowling balls, it’s pretty...
Facebook Posting Methods And Organic Reach
Targeted Facebook Ads can be very effective, but the social network doesn’t always provide sound results for organic reach. Facebook changes its algorithm as often as any online giant, hence social media managers are always kept on their toes. Different posting...
Denver SEO Company Helps You Make The Choice Between SEO And PPC
While using both PPC and SEO is often an excellent approach for driving new customers to your business, there may be a point when you are going to need to choose between a strategy that is based more on Search Engine Optimization or one that is going to follow the...
What To Do To Make Your Website Mobile Friendly
Providing a mobile-friendly version of your website for iPhone and Android users may sound intimidating, but it is easier than you think. With several different options for configuring a mobile-friendly way to visit your site, you will encourage viewers of different...
Offsite SEO And Social Media
So you’ve got your keywords, you’ve optimized your site, you’ve decided to build content on your site, now we’re going to try and look at what you can do from off the site that’s going to help your ranking. When you look at search engine result page that we talked...
Onsite Optimization And Content Development
Once you’ve got your target keywords and you know who your target customer is, the next thing you want to do is do what we call, optimize your website. There are several steps to this. This is a huge benefit to a website in the beginning and it’s something that can be...
Video – Introduction To Digital Marketing
Digital Marketing is critical for the success of small businesses today. No longer do your customers go to the Yellow Pages to find your business. They opt out of phone calls and direct mail gets pitched into the recycling bin. TV advertising is mostly useless since...
Google Adwords Keyword Selection And Keyword Targeting
This is part 8 of a presentation transcript given to Snowsports Industry Association – the entire video can be found here: How to use Google Adwords Let’s say you have a search term like ‘Skis’, and it’s a very general term, and you’re likely to get lower conversion...
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RefractROI
383 Corona St., Suite 323
Denver, CO 80218
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