Blog
No Such Thing As A Weak Link: Why SEO Should Never Abandon Link Building
Digital marketing has been around for a few years, and many companies, more or less, have a handle on the strategies that work and the ones that don’t. SEO, however, is a continually evolving industry. Companies need to adapt by using new, more effective strategies,...
Blocking Foul: Listening To Google’s Warnings
It’s not very often that people receive e-mails from Google itself. But, when they do, the content is sure to have a drastic effect on the nature of search. So, imagine the morning – near the end of July – when everyone checked their inboxes and found a warning, an...
Surviving And Leveraging Google’s Algorithm Updates
Google’s algorithm updates are like earthquakes. They happen every day, but we don’t always feel them. And when we do, the shakeup catches us off guard and produces massive effects. With the number of updates over the years, it’s easy to get lost and confused—the main...
Google’s Knowledge Vault: What We Know So Far + A Possible Update
The Internet, as many know too well, is full of rumors and misinformation. And while Internet searches are based on algorithmic objectivity, many of the websites containing false information are unfortunately ranking high on the search engine results pages (SERPs)...
3 Commonly Missed Search Engine Ranking Factors
In all our years in the industry, we’ve learned that SEO is part skill, part guesswork. To illustrate, Backlinkto.com lists down 200 ranking signals that Google could be using when crawling pages on the web. Some factors on the list are proven, but controversial,...
The Phantom Update Roll Out: Who Got Hit And What You Should Be Doing Today
A new algorithm update surfaced and made its move while everybody was busy with the mobile update. Dubbed the “Phantom II” or “Quality Update,” this algorithm pushed back the rankings of pages in sites such as HubPages, eHow, Answers.com, and Wikihow. In all our years...
Digital Marketing Site Analysis And Best Practices – On-Page
Whether you are trying to begin or to get better at SEO, PPC, Social Media or improving site conversions, a digital marketing site analysis is an important first step towards the development and implementation of a digital marketing strategy. This article will focus...
5 Things You’re Doing Wrong During Keyword Research
I’d go as far as saying that the entire purpose behind keyword research is getting into the heads of people that are going to buy or convert on your website. It’s only natural to walk into keyword research with assumptions – If I’m selling bowling balls, it’s pretty...
Facebook Posting Methods And Organic Reach
Targeted Facebook Ads can be very effective, but the social network doesn’t always provide sound results for organic reach. Facebook changes its algorithm as often as any online giant, hence social media managers are always kept on their toes. Different posting...
Denver SEO Company Helps You Make The Choice Between SEO And PPC
While using both PPC and SEO is often an excellent approach for driving new customers to your business, there may be a point when you are going to need to choose between a strategy that is based more on Search Engine Optimization or one that is going to follow the...
What To Do To Make Your Website Mobile Friendly
Providing a mobile-friendly version of your website for iPhone and Android users may sound intimidating, but it is easier than you think. With several different options for configuring a mobile-friendly way to visit your site, you will encourage viewers of different...
Offsite SEO And Social Media
So you’ve got your keywords, you’ve optimized your site, you’ve decided to build content on your site, now we’re going to try and look at what you can do from off the site that’s going to help your ranking. When you look at search engine result page that we talked...
An integrated digital media and marketing agency based in Denver, CO
RefractROI
383 Corona St., Suite 323
Denver, CO 80218
Newsletter Signup
© 2025 RefractROI Digital Marketing