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First A Phantom, Now A Zombie: Is Google Still Making Algorithm Changes?
The SEO industry is a strange place to make a living, since drastic changes can happen at the drop of the hat. Flexibility and creativity are essential qualities that every member of an SEO team should have if the reseller is to survive. But even the quickest thinker...
Happy Birthday, AdWords: Google’s Search Cash Cow Turns 15
AdWords, the very system that transformed the once scrappy Google into a 400 billion-dollar giant, marks its 15th anniversary this week. It has been 15 years since Google officially launched this funky auction system for selling Internet ads after a month-long beta in...
Webmasters, Beware: Google Now Looks Closer At Deceitful Mobile Redirects
Imagine yourself searching for a local plumber. You look it up on Google to get hold of someone nearest your home to fix your pipes ASAP. The results are out, but after clicking the first site, you find yourself staring at a catalog of modern sinks. You go back, click...
Google Penguin, Mobile Redirects, App Banners, And Other Search News
There’s been a lot of discussion about Google Panda and its protracted rollout, but that’s not the only thing that’s been happening in search. Here, we take a look at some of the news and updates regarding search in the past week that some of us might have missed.As...
A Little Bit Of Knowledge: Does Google Hate The Daily Show?
Does Google hate The Daily Show? This is a strange question to ask, but many users find themselves wondering just that after they read the show’s description on the SERP.This captured image appears as part of the “Knowledge Graph,” an informational box that appears to...
It’s Finally Here: The 2015 Local Search Ranking Factors (Moz Survey)
It’s a big year for local search. The 2015 Local Search Ranking Factors report, which surveyed about 40 local SEO practitioners on what they think is the most important variables for local rankings, is finally out. It appears that on-page signals are still at the top...
The Predictive Capabilities Of Siri, Google Now, And Cortana
Artificial intelligence has gotten super smart over the years – and it’s only getting smarter. We’ve seen a lot of incredible digital advancements, but it’s time we discuss the intelligent assistance brought to us by Apple, Google, and Microsoft. Apple’s Siri, Google...
An In-Depth Look At Content Marketing And Its Mechanics
“Content is King” If you’ve been in the marketing industry long enough, you might have an impression that this phrase is both cliché and true. It’s cliché because everyone’s saying it. Despite that, its essence remains spot-on and always relevant.IMAGE...
Extension Overload: Finding The Balance When Using Ad Extensions
That’s all you have when coming up with a Pay-Per-Click (PPC) ad. And as many marketers know too well, the challenge here is not to come up with a copy without going beyond the limit—but rather to come up with a 130-character headline, a display URL, and description...
AdWords Introduces Changes To Definitions Of Conversion Reporting And Columns
Change is upon us once again. In September, Google announced that AdWords will modify the definition of their “conversions” columns and report editor. Before we dive into the update, let’s have a little background review. In the conversion tracking platform, the...
Joining The Pack: Google’s Local Pack Appears On #1 Spot More Often
From Carousel to Local Pack, and finally, to Snack Pack—these are only some of the changes Google made in their results page formatting. While the search titan implemented these out of goodwill, which is to provide users with quality, organic results, we cannot deny...
Mega-Brilliant Mega Menus: The Navigational Element That’s Good For SEO
Imagine you’re building your dream house. Money is not an issue here, so it can be whatever design you like and with as many rooms as you want. Chances are, you’ll include a large indoor swimming pool, or a spacious library, and a super-sized home cinema. And most...
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