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“Content is King” If you’ve been in the marketing industry long enough, you might have an impression that this phrase is both cliché and true. It’s cliché because everyone’s saying it. Despite that, its essence remains spot-on and always relevant.IMAGE...

From Carousel to Local Pack, and finally, to Snack Pack—these are only some of the changes Google made in their results page formatting. While the search titan implemented these out of goodwill, which is to provide users with quality, organic results, we cannot deny...

Imagine you’re building your dream house. Money is not an issue here, so it can be whatever design you like and with as many rooms as you want. Chances are, you’ll include a large indoor swimming pool, or a spacious library, and a super-sized home cinema. And most...

It’s been two weeks since the official roll out of Google’s new Search Analytics API for the Search Console, and webmasters have had more than enough time to get accustomed to the new system. Now, the search giant made another announcement regarding the eventual...

In August, Moz published their highly-anticipated Search Engine Ranking Factors study. Every two years, the Seattle-based SEO platform gathers the opinions of industry experts and conducts correlation studies to advance their understanding of Google’s algorithms. This...

After nearly 10 long months since the last Panda update, Google has finally released the latest version of the algorithm in July this year. Google’s Gary Illyes confirmed the rollout—but apart from that, the search engine giant remained mum about the update despite...

Digital marketing has been around for a few years, and many companies, more or less, have a handle on the strategies that work and the ones that don’t. SEO, however, is a continually evolving industry. Companies need to adapt by using new, more effective strategies,...

It’s not very often that people receive e-mails from Google itself. But, when they do, the content is sure to have a drastic effect on the nature of search. So, imagine the morning – near the end of July – when everyone checked their inboxes and found a warning, an...

Google’s algorithm updates are like earthquakes. They happen every day, but we don’t always feel them. And when we do, the shakeup catches us off guard and produces massive effects. With the number of updates over the years, it’s easy to get lost and confused—the main...