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Off Page 101: Understanding Topical Trust Flow
If you’re up to speed, then you may have heard that Google officially shut down PageRank from the public on April 18, 2016. This means webmasters will no longer have access to their PageRank score. When PageRank was introduced to the public some years ago, it became...
SEO In 2016: Top 7 SEO Strategies That Will Take You To The #1 Spot
SEO is the epitome of change. What’s relevant and useful several years ago may be just a thing of the past now. Fortunately, not all of those SEO trends and techniques are cliché and useless these days. Most of them are still relevant, while others got a great boost...
Google Panel Search: What The New Feature Means For Businesses
Let’s just start by saying that we have all typed our names on the Google search bar at some point. Sometimes, we’ve Googled our brands. If you’ve Googled your company name recently, you’ve probably seen the Knowledge Graph at work at the right side of the search...
GA Just Got Better: Rise Of Google Analytics 360 Suite
Digital marketers have been reaping the benefits offered by Google Analytics for many years. This time, it seems the famous platform just got better. Google recently unveiled Google Analytics 360 Suite, a new package that includes tools specifically designed for...
The Power Of Related Topics And Semantically Connected Keywords
Keyword research is an important part of your content marketing and search engine optimization process. But there is one strategy that iscommonly associated with this, but is a completely different – finding related topics and semantically connected keywords. Google...
Link Building In 2016: What Marketers Need To Know
Link building is by far one of the most overwhelming jobs for SEO specialists and digital marketers. There are many resources telling you what to do and what not. For an average person, link building is a complex and challenging way to boost online presence and search...
Google’s New Webmaster Blog Warning: What We’ve Learned So Far
It’s true that obtaining links, organic or inorganic, is an effective way to improve search rankings. This is why many companies send free products to bloggers in exchange for links to their website, social media accounts, or any other pages associated with them. This...
Google AMP: How Does This Affect Content Marketing?
Have you ever come across an article on the Web that features a tiny lightning bolt at the top corner? Did you notice how fast the page loads and how easy it is to navigate? Many publishers and business owners already know about it, but some others have no idea what...
Panda 101: Key Takeaways About The Google Panda Algo
The Google Panda, one of Google’s most important spam-fighting algorithms, has been around for half a decade now, and it has been the subject of more headlines than any other Google algorithm. At the start of this year, Google surprised marketers, webmasters, site...
“Follow” Or “Nofollow”? When To Use Which And How To Make The Most Of It
Back in 2005, Google, Yahoo, and Microsoft created the “nofollow” tag to fight blog comment spamming, which started when SEO specialists took advantage of the fact that search engines recognize links as “votes”. This move has changed the way SEO specialists understand...
Update-Proactive Content Marketing: The Key To Consistent High Rankings
If there’s anything we’ve learned in this business, it’s that nothing stays the same for long. SEO is always changing and evolving. In fact, Google search algorithm changes around 500 to 600 times each year. And with the frequent algorithm updates, it’s getting harder...
Is Apple Launching Its Own Version Of Street View?
Google Maps is one of the most useful and widely used programs today. And what has set it apart from its competitors? Its Street View feature. This year, Google is partnering with the National Park Service, which is celebrating its 100th birthday. Google is said to...
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