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Increasing Lead Generation For A Local Law Firm: A Case Study
The principle of SEO is fairly straightforward: high rankings in SERPs lead to greater traffic and leads – and ultimately, sales. In 2014, a law firm wanted to generate leads through the most relevant digital marketing tactics. RefractROI stepped in and launched an...
Omni-Channel Marketing: A Seamless And Consistent Experience
Both multi and Omni-channel marketing strategies acknowledge the evolving purchasing process and incorporates the various channels consumers use to interact with companies (i.e. mobile and online). But, there is a difference between the two. We can make plenty of...
SEO In 2016 | Understanding Keywords, SERPs, & User Intent
For an industry that is more than a decade old, it is surprising how many professionals still have a hard time understanding what SEO is. To many of my clients, Search Engine Optimization is just the “internet magic” that I do behind the scenes that makes their site...
PPC Campaigns – A Primer For Success
Pay per click advertising has become one of the most complex and convoluted arenas of online marketing, and even though the use and competition in this space has ramped up dramatically throughout the past several years. Despite this extreme growth and the level of...
How Small Business Can Win In The War For Talent
As the owner of a small service business, I understand on a daily basis that talent is what ultimately differentiates our business from our competitors. It’s a truism in business that, in the long run, a business looking to create long term value competes on two key...
3 Types Of Digital Revenue To Drive Your Business Growth
There are three types of digital revenue generation that business owners are seeking when trying to capture business online.Ecommerce businesses are looking for direct transactions and sales off of the web, and lead generation businesses are looking for qualified...
The Dominance Of Google Mobile’s Paid Search Clicks
Google still holds the crown in paid search advertising. The new 2016 Digital Marketing Report by Merkle revealed that the search giant currently leads the industry, and it’s mainly due to the continuous growth in mobile usage. According to the report, Google still...
Key Components Of A Successful Startup Or … How Choozle Grew Over 600% In 2015!
We are excited to announce our upcoming Meetup from 4:30 to 6:30-ish next Tuesday at INDUSTRY!. Our speaker will be Andrew Fisher, the CEO of Choozle, a venture backed startup in the Ad Tech industry. Click for Event Registration Choozle is a high-growth, advertising...
Seeing Green And Purple? You’re Not Sick, Those Are Just Ad Labels
A few weeks ago, there were small murmurs in PPC circles about a minute change in the AdWords presentation that may have flown under most people’s radars. The ad labels that accompanied search results at the top of the page that used to be yellow – are now green!...
Getting Into Google News: List Your Website And Get Noticed!
Have you ever tried looking for breaking stories and headlines on Google News? It seems more and more businesses are realizing the potential of this popular news search segment from Google. If you haven’t listed your website on Google News, it’s time to do so. Let’s...
Off Page 101: Understanding Topical Trust Flow
If you’re up to speed, then you may have heard that Google officially shut down PageRank from the public on April 18, 2016. This means webmasters will no longer have access to their PageRank score. When PageRank was introduced to the public some years ago, it became...
SEO In 2016: Top 7 SEO Strategies That Will Take You To The #1 Spot
SEO is the epitome of change. What’s relevant and useful several years ago may be just a thing of the past now. Fortunately, not all of those SEO trends and techniques are cliché and useless these days. Most of them are still relevant, while others got a great boost...
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Denver, CO 80218
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