Social Media Marketing
Social Media
In today’s dynamic business landscape, social media stands as a crucial component of every corporate strategy. It presents both challenges and opportunities for digital marketers and business leaders. At Refract ROI, we proactively address these challenges, positioning you for a competitive advantage in the industry. Social media opens avenues for potentially exponential business growth. To fully leverage these opportunities, you require a dedicated team that can guide and support you through the intricacies of social media optimization.
Align with your business goals
Increased Return on Marketing Spend
Enhanced Valuation of Your Business
Your Needs
Social media platforms are constantly changing, so whether you are an experienced professional or are new to the field, there is always more to learn and new opportunities to explore. Social media marketing involves utilizing platforms like Instagram, Facebook, and X (formerly known as Twitter) to promote your products, services, or brand. This innovative medium offers limitless possibilities. The content, which may comprise text, images, videos, and more, is strategically crafted to engage targeted audiences. At RefractROI, we have plenty of experience in delivering social media campaigns that truly move the needle. With social media marketing from RefractROI, you will have a trusted partner that can advise on strategy, or take a hands-on approach to operating a successful social media campaign.
The significance of social media marketing hinges on a fundamental aspect: the capability to connect with your audience on a personal level. Our social media team empowers businesses such as yours to interact directly with potential customers. This can foster brand loyalty, increasing traffic to your website, or increasing lead generation; depending on your business goals. With billions of users worldwide, social media offers access to a vast and diverse audience. Our team excels in targeting and engaging this audience with high-quality, carefully curated content.
Social media marketing is an effective instrument for driving revenue within your business. Our approach involves a thorough understanding of your company, your objectives, and your target customer base, enabling us to develop customized content that enhances your social media presence. This personalized strategy significantly increases the potential for conversions, engagement, and sales.
The Benefits of Social Media Marketing
Social media offers numerous advantages over traditional marketing mediums, serving as an essential tool for enhancing your brand and driving business growth. It represents a critical investment for companies aiming to expand. At RefractROI, we have devoted countless hours to developing optimal social media marketing strategies, which have successfully amplified the online presence of many businesses.
A key advantage of social media marketing is increased brand awareness. By entrusting our team with your social media management, we ensure an active presence on the best suited channels, thereby reaching the right audience. Our commitment to sharing high-quality, unique content consistently keeps your brand at the forefront of consumers’ minds, enhancing its recognizability across the internet.
Engagement is another significant benefit of social media. These innovative platforms, combined with our leading-edge strategies, offer a direct channel for interacting with customers and promoting your brand. This heightened level of engagement fosters strong relationships with your audience, boosting both brand loyalty and trust.
Even if social media is not the largest driver of awareness, traffic, or leads for your organization; having a well optimized social media presence reinforces the trust and legitimacy of your organization.
About RefractROI
At RefractROI, we are proud to have helped countless businesses achieve their dreams for years. Our team takes pride in our ability to form deep relationships with our clients, allowing us to fully understand the goals and dreams of the businesses we work with. We’ve helped business leaders of companies generating $10-250 million build predictable, scalable revenue streams.
Did you know that 62% of B2B and 90% of B2C transactions begin online? That number is staggering, and it’s the reason why we love helping businesses grow their online presence. We make sure they’re able to find you. We are skilled in all things digital marketing. Our services include SEO, PPC, content marketing, web development, and much more. When you choose us to handle your social media marketing, you’re choosing a team that is committed to providing results that truly move the needle for your business. Our team’s experience in digital marketing allows us to build campaigns that bring more awareness, engagement, and revenue to your organization.
Our detailed analytics ensure you can always see how our work is going and what we’re doing to improve your business. We leverage financial modeling to provide growth projections and determine your return on investment. Our proven track record of over a decade speaks for itself. Countless companies have chosen RefractROI to handle their social media and digital marketing needs. Reach out to our team today if you have any questions, or if you’re ready to get started.
Who we help
Manufacturing
Technology
Professional Services
Private Equity
Frequently Asked Questions About Social Media
What is social media marketing?
Social media marketing, or SMM, is the on-going process of promoting your brand, products and services on some of the world’s most popular social media platforms. Social media combines organic promotion, community building and paid ads to accomplish specific goals, like raising brand awareness or generating leads.
What is a social media marketing agency?
Social marketing agencies are specialized digital marketing companies with a strong focus on SMM. Some agencies only work on these platforms, while others, like Oneupweb, have a dedicated social media department. As a part of a fully integrated marketing team, the social media team can pull in expert copywriters, videographers and other skill sets to create more engaging content.
What does a social media marketing agency do?
SMM teams provide social media marketing support, strategy, management and content creation – plus a liberal dose of creativity. Depending on the client’s needs, a social media agency will handle:
- Social post creation
- Social media auditing and strategy
- Social listening and community management
- Reporting on all your channels
- Hashtag and platform research
What is social media marketing strategy?
Social media strategy connects your business goals to your social media priorities. Once you define how social media fits into your overall business strategy, you can make important decisions on tactics, such as:
- What social platforms do we need to focus on?
- What social platforms are not a priority?
- What sort of content performs well on these platforms?
What should be included in a social media strategy?
Your strategy should serve as a source of truth. As you create posts or allocate resources, a strong social media strategy is a crucial gut check. Include information that:
- Defines social media “buckets,” or content themes
- Records core demographics and customer personas
- Establishes brand values that should be represented on each platform
- Shows clear goals and the key performance indicators (KPIs) that illustrate progress
How much does social media strategy cost?
A social media consultant or agency will likely provide a personalized estimate based on the scope of your social media strategy needs, the number of social platforms and what other marketing services may be involved.
Is social media marketing worth it?
Social media offers brands access to billions of potential customers to increase brand awareness and stay in front of past customers. It also provides an unparalleled way to target specific demographics and audiences and build trust and community, all at a fraction of the price of a 30-second TV spot.
What metrics should I measure in social media?
The social media metrics your company uses to measure success or find opportunities should be based on your business goals. These are common metrics used to measure social media marketing performance:
- Impressions – Are you growing the number of people who see your brand on social?
- Engagement – Are people joining the conversation and sharing your posts?
- Mentions – How often are people talking about your brand?
- Social Referral Traffic – How many people click through to your website?
- Followers – How many people are in your immediate social networks?
To get the best picture of how social media is benefiting your company, look at social media metrics in tandem with the other channels. For example, are leads from social media referrals more qualified than those from paid media?
What social media platforms should I be using?
It’s easy to get caught up in the hype about new social media platforms, but every social channel you adopt requires time, energy and budget to effectively meet your business goals. To start, choose one or two that make the most sense, and really capitalize on them by making frequent, high-quality posts. Read our blog about choosing the right social media platforms for your business to see more specific tips.
How can I increase my followers?
When your social media properties are managed appropriately, you’ll see growth through targeted boosts or ads, carefully crafted copy, highly shareable resources and captivating imagery. We believe in the value of gaining quality followers and qualified traffic, meaning your new followers should be members of your target audience – not just anyone with a Facebook account. Avoid buying followers or using other questionable tactics, as it’s unlikely to help your business. When a social media account has vibrant, consistent and engaging content, quality followers grow naturally.
How effective is video on social media?
Very. Your company’s social media strategy should absolutely include video, especially for platforms like Instagram and YouTube. Every mainstream social media channel can support video assets, and 81 percent of businesses use video marketing to boost brand awareness and sales. Try to incorporate a mix of live and produced (scripted and edited) videos into your social media strategy. These days you can create social media–worthy videos with just a smartphone and an editing app – and there are free apps out there to help with this. If you’re looking for a more professional-grade video, perhaps with an optimized landing page, hire an agency like ours that offers video marketing and production supported by other digital content experts.
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Case Studies
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We help companies grow through revenue-focused ROI
We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.
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