Website Development
Is your website in need of a refresh or a complete overhaul? Look no further than Refract ROI. Specializing in top-tier web development, we transform your digital vision into reality. Our team of experienced developers creates responsive, user-friendly, and visually stunning websites tailored to your business needs. Don’t let your competitors get ahead. Elevate your online presence with Refract ROI’s expert web development services.
Your Needs
Website development encompasses the creation and maintenance of websites, ensuring they are functional, user-friendly, and visually appealing. It involves a range of tasks, from coding and programming to designing the user interface and optimizing for search engines. A professional web development team, like the one at Refract ROI, can transform your online presence and drive significant business growth.
In today’s digital age, having a robust online presence is essential for any business. A well-developed website serves as the foundation of your online identity, acting as a powerful marketing tool that can attract, engage, and convert visitors into loyal customers. Here are some key reasons why web development is crucial:
1.
First Impressions Matter
Your website is often the first interaction potential customers have with your brand. A professionally designed and developed site creates a positive first impression, building trust and credibility.
2.
Enhanced User Experience
A well-developed website offers seamless navigation, fast load times, and mobile responsiveness, ensuring a superior user experience that keeps visitors engaged.
3.
Improved Search Engine Rankings
SEO-friendly web development practices enhance your site’s visibility on search engines, driving organic traffic and increasing your reach.
47%
of customers review a website’s products or services page before looking anywhere else.
70%
of consumers cite page speed as a key factor in their willingness to buy.
12 Yrs
the number of years in a row WordPress has been the fastest growing content management system.
88%
clicks of mobile searches result in a call or visit to that business within 24 hours.
Make Marketing Drive Revenue
A well-developed website is more than just an online presence; it’s a critical component of your marketing strategy that can drive revenue growth. Here’s how:
Lead Generation
By incorporating effective call-to-actions (CTAs) and optimized landing pages, your website can capture leads and convert them into customers.
Content Marketing
A strong web development foundation supports content marketing efforts, making it easier to publish and promote valuable content that attracts and engages your target audience.
Analytics and Insights
Integrated analytics tools provide valuable insights into user behavior, allowing you to make data-driven decisions that enhance your marketing strategies and drive better results.
Partnering with Refract ROI for your web development needs ensures your website is a powerful asset that supports your marketing efforts and drives revenue. Contact our team to learn more about our comprehensive web development services and start transforming your digital presence today.
The Benefits of Web Development
Web development is a critical component of establishing a successful online presence. At Refract ROI, we specialize in creating dynamic, responsive, and user-friendly websites that not only look great but also perform exceptionally well. Here are the key benefits of professional web development and why your business needs it.
First Impressions Count
Your website is often the first interaction potential customers have with your business. A well-designed and developed site creates a positive first impression, building trust and credibility. Refract ROI ensures that your website reflects your brand’s identity and values, leaving a lasting impact on visitors.
Enhanced User Experience
A professionally developed website offers seamless navigation, fast load times, and mobile responsiveness. These elements are crucial for providing a superior user experience, keeping visitors engaged, and reducing bounce rates. Refract ROI focuses on creating intuitive and accessible websites that cater to all users.
Improved SEO Performance
SEO-friendly web development practices enhance your site’s visibility on search engines. By optimizing your website’s structure, content, and performance, Refract ROI helps drive organic traffic, increasing your reach and attracting more potential customers.
Scalability and Flexibility
As your business grows, your website needs to adapt. Professional web development ensures that your site is scalable and flexible, allowing for the integration of new features and functionalities. Refract ROI designs websites with future growth in mind, ensuring your online presence can evolve with your business.
Investing in professional web development with Refract ROI offers numerous benefits, from enhanced user experience and improved SEO performance to increased scalability and revenue growth. Call us to learn more about how our web development services can elevate your business.
Our Web Development Process
Our team believes in shaping a development approach that gets to the root of your customer’s needs. We’ve developed a comprehensive process that incorporates our UX, analytics, user tracking, mobile responsiveness, SEO, and other web development services to ensure that your website is not only well designed but also better suited to your users. All web development projects are put into a project roadmap and our work management tool to which your team will be granted access.
Our integrated web development process is composed of the following phases:
Data Collection
Our web developers and usability experts are certified in a host of data collection tools including Google Analytics, Hotjar, ConversionXL, Visual Website Optimizer, and more, that we use to drive the development of your website.
User Experience
From audits to wireframes, user testing to development, and everything in between, RefractROIs UX experts will create a comprehensive user experience strategy focused on increasing the overall engagement and conversions of your target audiences and personas.
Information Architecture
RefractROI will work with your marketing teams to create a user-focused information architecture that categorizes content in a logical manner so it’s easy and quick to find via your website’s navigation. We’ll storyboard your website and make sure it comes to life in development.
Wireframes
Our team of web development experts will collaborate with our digital marketing experts to develop wireframe templates focused on informing and converting your target audiences using data analysis and industry best practices. These wireframes will then inform the basic structure of the web design moving forward.
Design
RefractROI will then use these wireframes to develop a clean, easy-to-use website that is SEO-friendly, responsive, goal-focused, Google Analytics-driven and Hotjar informed. Learn more about our web design services.
Backend Development
Not everything happens in front of the screen. We’ll configure the backend of your website so that you can quickly make changes without needing web development or IT teams. We give you full control of your website, with user administration and permissions. We’ll even install Google Analytics on your new site to ensure data is tracking properly before it goes live.
Frontend Development
Here’s where everything comes to life. We’ll take web designs and create them in the front end of your website so that you can see everything in a development environment. Any adjustments can be made here and fine-tuned so your website is ready to attract, inform, and convert target audiences from the jump.
We provide your team with consistent, regularly scheduled updates so you can stay on top of your site’s progress. The most successful website launches involve close collaboration with both teams, so we provide access to our project management software through all stages of development. This allows us to not only remain on the same page but also pivot where necessary to address current priorities and needs.
About Refract ROI
Refract ROI has been a trusted name in web development for years, and it is dedicated to helping businesses enhance their online presence and achieve digital success. Our team of experienced developers and designers is committed to creating websites that are not only visually stunning but also highly functional and optimized for performance.
Comprehensive Web Development Services
We provide end-to-end web development services, from initial consultation and planning to design, development, and ongoing maintenance. Our services include:
- Custom Website Design: Our designers work closely with you to create a website that reflects your brand’s personality and engages your target audience.
- Responsive Development: We ensure that your website looks and performs perfectly on all devices, including desktops, tablets, and smartphones.
- E-Commerce Solutions: Our team builds robust and secure e-commerce platforms that offer seamless shopping experiences and drive sales.
- Content Management Systems (CMS): We integrate user-friendly CMS platforms like WordPress, allowing you to easily manage and update your website content.
- SEO Optimization: We implement SEO best practices to improve your website’s visibility on search engines, attracting more organic traffic.
- Ongoing Support and Maintenance: Post-launch, we provide continuous support to keep your website updated, secure, and performing at its best.
Our commitment to quality, attention to detail, and customer-centric approach set us apart in the web development industry. We pride ourselves on delivering websites that not only meet but exceed our clients’ expectations. By partnering with Refract ROI, you can be confident that your website will be a powerful tool for achieving your business goals. Reach out to a member of our team to elevate your online presence.
Refract ROI used cutting-edge strategies and extensive digital marketing expertise to boost my client, Americase’s, web traffic by over 10 times, creating a strong lead pipeline in a traditionally low-search volume market. When working with RefractROI you can expect consistent growth and solid ROI.
Beth Somplatsky-Martori
Chief Marketing Officer
Americase
Frequently Asked Questions
What are website development services?
Website development services are a collection of offerings for individuals looking to build, redesign or improve the performance/capabilities of their website. These services are essential to creating and maintaining a website that successfully accomplishes its intended purpose, whether that is driving leads, producing sales, dispensing information, or supporting your customer base.
What do web development services include?
Web development services include a wide range of solutions but some of the more common are custom website development, web application development, responsive website design, user experience (UX) and user interface (UI) design, creation of third-party integrations, supporting and maintaining your website, implementing tracking scripts, search engine optimization (SEO), and establishing a conversion strategy using tools such as Google Analytics.
How do you find a web development company?
You can find web development companies by searching Google, connecting with an acquaintance, or contacting a business that has a website you like to get their feedback. Make sure to do your research on companies by reading reviews on Google and business directories like UpCity, as well as reviewing case studies of projects they have completed.
How long does it take to develop a website?
The timeline for web development varies depending on the complexity and scope of the project. Typically, it can take anywhere from a few weeks to several months to complete a fully functional and optimized website.
What types of websites can Refract ROI develop?
Refract ROI specializes in a wide range of websites, including eCommerce sites, informational websites, blogs, and complex web applications tailored to meet your specific business needs.
Why should I choose Refract ROI for web development?
Refract ROI offers expertise, customized solutions, and a data-driven approach to ensure your website is optimized for performance, user experience, and search engine visibility.
What kind of support do you offer after the website is launched?
Refract ROI provides ongoing support and maintenance services, including updates, security monitoring, and performance optimization to ensure your website continues to perform well after launch.
We help companies grow through revenue-focused ROI
We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.
Have a no-pressure conversation with our CEO Dan Smink. Worst case, we'll point you in the right direction!
An integrated digital media and marketing agency based in Denver, CO
RefractROI
383 Corona St., Suite 712
Denver, CO 80218
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