Case Study
Aluminum Fencing Manufacturer
Aluminum Fencing Manufacturer
40k visits/mo
Increased from less than 100
>500% growth
Increased revenue in 5 years
1,750:1 ROI
ROI achieved on organic spend
Where we started
Situation
Manufacturer of aluminum fencing for DIY homeowners
Website traffic dropped by 95% after Google algorithm update
100% ecommerce business and 80% of customers are new.
What we did
Approach
Identified and removed issues that caused algorithm penalty. Used Buyer Persona and Messaging platform to guide keyword selection and content development to drive Sales. Use link outreach to increase Domain Authority.
Challenge
Recover from Google algorithm penalty
Drive revenue with Paid Search until organic search recovered
Compete against big box national brands to generate leads from organic search
Action
Removed Google Penalty
Executed Paid Search campaign to keep client afloat
Organic search efforts led site to outrank Lowes, Amazon, and Home Depot for most competitive terms.
We help companies grow through revenue-focused ROI
We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.
Have a no-pressure conversation with our CEO Dan Smink. Worst case, we'll point you in the right direction!
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