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After finishing his Master of Business Administration (MBA) in Georgetown University, Dan Smink went to Colorado. There, he founded RefractROI after seeing the great need of small businesses for digital marketing support. He has led the strategy and marketing efforts for large healthcare providers like Centura and multinational medical device companies such as Covidien, McKesson, and Thermo Fisher.
In his most recent client-side role, Dan led Covidien’s Global Market Strategy effort for its abdominal surgery market. He found ways to expand the business from $200 million to $1 billion. His client-side experience constitutes significant work for all kinds of companies, from those with less than $1 million to those with greater than $40 billion. For all of these companies, he has led efforts to resolve his clients’ problematic business situations and return them to a state of growth.
Dan is also active in his community. He has been appointed by two separate Denver mayors to help lead the Board of Directors of local non-profit organizations. As chairman of the Mental Health Center of Denver (MHCD), a healthcare services company, Dan’s leadership and guidance helped grow the organization from $25 million to $50 million in less than three years.
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