Paid Media Services

What is Paid Media

Paid media services are a crucial component of modern marketing strategies, designed to amplify your brand’s reach and drive targeted traffic to your business. Unlike organic methods, paid media involves spending on various platforms to display your advertisements to a specific audience. This strategic approach can yield immediate results and is particularly effective in reaching decision-makers in the manufacturing industry.

Paid Search

Paid Search is any digital marketing campaign where an organization needs to pay to display their ads; typically on search engine results pages (SERPs). The most common tactic under the umbrella of paid search is pay-per-click (PPC) advertising. It is so common that sometimes the terms “paid search” and “PPC” are used interchangeably.

Pay-Per-Click

Pay-Per-Click (PPC), involves placing ads on search engines like Google. When someone searches for keywords related to your products or services, your ad appears at the top of the search results. You only pay when someone clicks on your ad (hence the name sake), making it a cost-effective way to attract potential customers actively looking for what you offer.

Paid Social Media

Paid Social Media involves promoting your business on platforms like LinkedIn, Facebook, and Instagram. These platforms allow for highly targeted advertising, enabling you to reach specific demographics, industries, and even job titles. This is particularly useful for manufacturing CEOs looking to connect with other business leaders and potential clients.

Programmatic Advertising

Programmatic Advertising uses automated technology to buy and place ads across a vast network of websites. It leverages data and algorithms to target the right audience at the right time with personalized ads. This method ensures efficiency and maximizes the return on investment by targeting ads based on user behavior and preferences.

Banner Advertising

Banner Advertising involves placing rectangular ads on various websites. These visual ads can capture attention and drive traffic to your website. They are often displayed at the top, bottom, or sides of web pages, providing high visibility.

Display Advertising

Display Advertising includes a range of ad formats, such as images, videos, and interactive ads, shown on websites, apps, and social media. These ads can be highly engaging and are used to create brand awareness and retarget potential customers who have previously visited your site.

Make Marketing Drive Revenue

Hiring our experienced team at RefractROI for your paid media ensures that your website’s visibility and engagement will reach new heights. Our team of paid media experts utilize the latest paid search technology, best practices, optimizations, and testing techniques to produce the most return from your investment. We meticulously place your paid media to be noticed by your potential customers by targeting them through detailed research and analysis of factors such as demographics, online behavior, and purchase history. Our paid media services are designed to boost your business’s bottom line effectively.

Our creative team designs ads that are not only eye-catching but also convey your business’s legitimacy, experience, and expertise. When potential customers see your business’s ad, they will immediately recognize your company as a trustworthy provider of high-quality services and products.

The Benefits of Paid Media Services

Paid digital marketing offers numerous advantages beyond increased visibility and engagement. Here are key reasons why your business should invest in paid digital marketing:

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Instant Traffic

Once your paid ads are live, you will see an immediate increase in website traffic. To keep visitors engaged, your site must be modern, easy to navigate, and relevant. With RefractROI’s digital marketing services, your site will feature high-quality content, ensuring every visitor understands what you offer and how to contact you easily.

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Brand Awareness

Paid digital marketing significantly enhances brand awareness. More consumers will become familiar with your business and its brand. With our assistance, your site and its content will leave a lasting impression on visitors, encouraging them to return.

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Customer Retention

A combination of a top-quality website and well-placed paid ads increases customer retention. While driving traffic to your site is a primary goal, retaining visitors is equally important. Our team creates strategies to promote long-term loyalty by highlighting new product and service launches and reducing cart abandonment

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Measured Results

One of the strengths of paid media is its measurable results. We track the performance of your paid ads and adjust them as needed, ensuring your site continues to achieve and maintain progress over time.

Paid Media Frequently Asked Questions

What Is Paid Media?

Paid media refers to any form of advertising or marketing efforts for which a company pays to promote its products or services. This includes various channels such as search engine advertising, social media advertising, display advertising, and sponsored content.

What Is Paid Media Marketing?

Paid media marketing involves the strategic use of paid advertising channels to reach and engage target audiences. It encompasses activities such as pay-per-click (PPC) advertising, display ads, sponsored content, and social media advertising to increase brand visibility, drive traffic, and generate leads or sales.

What Is Paid Social Media?

Paid social media refers to advertising efforts on social media platforms that require payment to reach target audiences beyond organic reach. This can include sponsored posts, promoted tweets, social media ads, and influencer collaborations to increase brand visibility, engagement, and conversions.

How Often Should You Evaluate Your Paid Media Budget?

It’s essential to regularly evaluate your paid media budget to ensure it aligns with your marketing goals and performance metrics. Depending on your business objectives and the pace of your campaigns, evaluations can range from monthly to quarterly or even more frequently if necessary.

Where Should You Allocate the Majority of Your Paid Media Budget?

The allocation of your paid media budget depends on your target audience, marketing objectives, and the effectiveness of different channels. It’s essential to analyze data and performance metrics to determine which channels deliver the best results for your business. Often, a balanced approach that includes a mix of channels like search, social media, and display advertising yields optimal results.

How Much Money Should I Spend Each Month on Paid Media Advertising?

The amount you should spend on paid media advertising depends on various factors, including your industry, competition, target audience size, and marketing goals. It’s essential to set a budget that aligns with your objectives and allows for testing and optimization. Start with a budget you’re comfortable with, and adjust based on performance and ROI.

The Trouble with Managing Your Own Paid Search

Businesses should never spend more than they can afford to manage the execution of paid search campaigns. Failure to understand the competitive landscape results in expensive clicks and irrelevant traffic. With today’s premium placed on talent, this makes expertise difficult to acquire and expensive to staff. With the advent of automation and artificial intelligence, keeping up with the rapid pace of changes from Google becomes an arms race that an individual can’t win on their own.

Case Studies

Specialty Manufacturer

Consolidate on-line presence to one website leveraging navigation and CTAs to create a lead generation tool.

 

Composite Fence Supply

Combined messaging, keyword research, and paid search audit activities to understand what was and wasn’t working. Developed action plan around

We help companies grow through revenue-focused ROI

We are a results driven agency, committed to making marketing drive revenue. We help our clients hit their business and marketing goals by executing tailored marketing campaigns that are designed with ROI in mind.

Have a no-pressure conversation with our CEO Dan Smink. Worst case, we'll point you in the right direction!


An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

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An integrated digital media and marketing agency based in Denver, CO

RefractROI
383 Corona St., Suite 712
Denver, CO 80218

Newsletter Signup


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