# RefractROI \| Denver Digital Marketing Agency: RefractROI is a digital marketing agency using accountability and data to redirect our clients marketing to predictability, growth, and ROI

> RefractROI is a digital marketing agency using accountability and data to redirect our clients marketing to predictability, growth, and ROI\.

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## Pages
- [Privacy Policy](https://refractroi.com/privacy-policy/)
- [Home](https://refractroi.com/)
- [SEO Audit](https://refractroi.com/services/seo/seo-audit/)
- [Newsletter Sign\-Up](https://refractroi.com/newsletter/)
- [Manufacturing Digital Marketing Agency](https://refractroi.com/industries/manufacturing/manufacturing-digital-marketing-agency/)

## Posts
- [The Manufacturers Using Video Are Shortening Sales Cycles\. The Ones Ignoring It Are Lengthening Them\.](https://refractroi.com/blog/does-programmatic-advertising-create-demand-or-reveal-it): B2B manufacturing sales cycles are long because buyers need to trust before they evaluate\. Video builds that trust during independent research — before a sales rep gets involved\. Here's how it works\.
- [LinkedIn Is Where Your B2B Buyers Are Forming Opinions\. Most Manufacturers Aren't There\.](https://refractroi.com/blog/does-programmatic-advertising-create-demand-or-reveal-it): B2B manufacturing buyers use LinkedIn to research vendors, evaluate expertise, and form shortlists — months before any sales contact\. Here's what being absent from that process actually costs\.
- [Account\-Based Marketing Isn't a Tactic for Large Enterprises\. It's the Strategy Mid\-Market Manufacturers Are Missing\.](https://refractroi.com/blog/does-programmatic-advertising-create-demand-or-reveal-it): ABM isn't just for enterprise companies with large marketing teams\. For mid\-market B2B manufacturers, it's the most efficient path to predictable pipeline — here's how it actually works\.
- [The Marketing Decisions That Change What a Manufacturing Company Is Worth When It Sells](https://refractroi.com/blog/does-programmatic-advertising-create-demand-or-reveal-it): PE firms and acquirers increasingly factor digital marketing assets into mid\-market manufacturing valuations\. Here's what they're looking at — and what owners can do about it now\.
- [What Manufacturers Give Up Every Year to Fund Trade Shows They've Never Actually Measured](https://refractroi.com/blog/does-programmatic-advertising-create-demand-or-reveal-it): Most mid\-market manufacturers underfund marketing not because the money doesn't exist, but because it's buried in expense line items they've never audited\. Here's where to find it\.

## Categories
- [Digital Marketing](https://refractroi.com/category/digital-marketing/)
- [SEO](https://refractroi.com/category/seo/)
- [Marketing Strategy](https://refractroi.com/category/marketing-strategy/)
- [PPC](https://refractroi.com/category/ppc/)
- [AI and Machine Learning](https://refractroi.com/category/ai-and-machine-learning/)

## Type
- [row](https://refractroi.com/layout_type/row/)
- [module](https://refractroi.com/layout_type/module/)
- [section](https://refractroi.com/layout_type/section/)

## Module Width
- [regular](https://refractroi.com/module_width/regular/)

## Scope
- [not\_global](https://refractroi.com/scope/not_global/)
- [global](https://refractroi.com/scope/global/)

## Optional
- [Sitemap index](https://refractroi.com/sitemap_index.xml)