9 Ways to Measure Digital Marketing SuccessRead Story
1. HIGH RETURN ON INVESTMENT
Well executed SEO usually carries a very strong return on investment. This is due to the fact that the time and money cost of SEO is more often than not “market driven” or even “return on investment” driven. Pay-per-click marketing, print, radio and television advertising costs are often driven up by overhead and artificial situations such as limited media providers dictating the prices. PPC prices are often driven up because of “bad” campaigns that lose money on PPC month over month, or companies that are willing to lose money on customer acquisition for months or even years.
When Google, Bing or Yahoo! put your business at the top of the search results they are saying that your website is the best answer to the searchers question. Even if this is not always the truth, it often is the truth-enough so that you have instant credibility when your site appears at the top of the search engine results page (SERP) organically.
3. ANCHORING YOUR REFERRALS
Have you “googled” yourself or your business lately? A well optimized web site and web presence means that when your referrals search for your business online, or when prospects are investigating your business they find the information you want them to find. Putting your best foot forward can make or break your ability to bring on new clients.
4. TARGETED TRAFFIC
If your website comes up in the SERPs for keyword phrases that are highly relevant to the types of solutions for which your targeted prospects are searching your site will generate high quality leads and highly profitable clients for your business.
If I am being honest, this answer is redundant to #1, but it is worth repeating and illustrating differently, because it is the best reason for SEO: SEO is affordable. It often has the reputation of being expensive because of all of the very bad SEO done by companies that charge a lot of money and provide very little return. As stated in #1: “Well executed SEO usually carries a very strong return on investment.” The focus of SEO should be return on investment. We have clients that spend around $10,000 a year but generate over $100,000 a year in new business, and others that spend around $100,000 a year but generate over $1 million a year from their SEO efforts. Expensive is when you spend $5
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