9 Ways to Measure Digital Marketing SuccessRead Story
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Also known as search engine optimization, SEO isn’t just a technique that businesses use to get noticed online – it may be the single most important step you can take to establish your digital identity. With the overwhelming majority of all online experiences beginning at an organic link on a search engine, incorporating an SEO checklist like this will help you be thorough in making sure your site performs as effectively as possible.
Search engine optimization is the common practice to account for the level of traffic your website could receive through sites like Google and Bing. The term describes the variety of different techniques: from keyword placement and volume to social media and link building, and many more. All these techniques work together to increase your website’s visibility as much as possible. It’s not just about getting you to the top of the list in a search on Google–it’s about making sure that you stay there. It’s also the perfect way for small or medium-sized businesses to compete with their larger competitors who they may not be able to outspend, but they can absolutely outperform.
Before you make any type of significant moves online – be it launching a brand new website, giving your existing presence a cosmetic makeover or attempting to reposition yourself in the market at large – there are a few key factors you’ll want to address in terms of SEO essentials to help you get off on the right foot.
If the vast majority of all online interactions with a business begin with a search engine results page (SERP), your SEO strategy must start with researching all the keywords and phrases that people are using to find products and services like yours in the first place. If you can optimize your website for the relevant popular keywords, then your ranking on sites like Google will increase and you’ll start bringing in more leads as a result.
On-page optimization is the SEO essentials best practice of making sure your domain ranks well with Google, as well as the individual pages within your domain, too. This helps to prop up your entire domain, but it also helps specific pages rank higher and earn traffic that is significantly more qualified and relevant.
Link building is the art of getting someone else to link back to your site from their own. If you write a blog post so outstanding that another website refers and links to it for their visitors to potentially click on, that’s something Google uses to determine both authority and quality, and–ultimately–your page rank.
Once you’ve begun making major moves in terms of your SEO essentials, it’s important to start tracking your efforts so that you can see what is working and–more importantly–what isn’t. Take a look at the analytical data of your site through the funnel of what you’re actually trying to accomplish. Are you ranking higher in your targeted keywords? What impacts are your efforts having on traffic? How close are you to your goal? What is your ROI? All this is important to know and regularly monitor. You can do this with tools like:
Above all else, perhaps the most important thing to understand is that having an SEO checklist is not a “magic, silver bullet.” It’s every bit as much an art as it is a science. You can invest huge sums of money in a sleek, sophisticated website and still not produce as many new clients as you need because your existing SEO practices are the weakest link. Whether you’re trying to drive leads and clients, want to increase and strengthen your online presence or just want to make sure you’re more visible than your competitors – implementing and properly executing an SEO checklist can do all this and more.
Executing your efforts properly is exactly what this ultimate SEO checklist was designed to help you do. Remember–it’s not about being able to spend more money than your competitors. In terms of online visibility and the extent of your reach across the Internet, it all comes down to spending every dollar in a smarter way than your larger counterparts. By focusing your attention on the right details of your SEO efforts, you’re looking at a sure-fire way to do all this and more. If you’d like to trust a team of SEO essentials experts, contact RefractROI to learn more today.