How AI is Changing the SEO Landscape

TITLE: Artificial Intelligence: How It’s Changing SEO in 2017

Will 2017 be the year that computers and artificial intelligence finally outsmart the human brain?

Perhaps.

Computers are becoming smarter, they’re able to understand our language, and learn from experience. They can now exhibit behavior that’s nearly equivalent or indistinguishable from man. They have accelerated nearly to the point of reaching human logic—and it’s making search engines, marketers, and businesses both excited and scared.

What is Artificial Intelligence (AI)?

When people think about artificial intelligence or AI, a futuristic image comes to mind: supercomputers with emotions, out to destroy the universe—thanks to B-grade blockbuster films. In reality, however, the idea of AI doesn’t have to conjure up a robot uprising.  In fact, it is not as sinister or as complex as you think it is because it has permeated and simplified our daily lives.

AI is simply the simulation of human intelligence processes by machines.

According to HubSpot’s recent report on the emergence of AI, 63% of people are already using it without even realizing it.

For instance, if you want to watch a movie on Netflix, the platform is smart enough to know whether you prefer crime and mystery or romantic comedy. If you want to hear a new song, you use iTunes Genius, which recommends a song based on the music you’ve already downloaded. That’s Artificial Intelligence at work.

AI works through algorithms that determine patterns. The data it gathers allows insight generation, which is often more accurate than data gathered by humans.

Today, AI has progressed into deep learning, which is capable of using data to identify paths or possibilities and perform tasks. This greatly reduces the need for manual software coding, and saves time and money.