One of the most important aspects of small-business marketing is to understand your target customer or audience and know your buyer persona. While many are familiar with this rule, few understand why it’s vital. A buyer persona, the archetype of a target customer, gives you insight to help your create relevant, effective marketing messages that speak directly to your target audience. Sometimes it takes more than words to communicate and guide you as you pursue a new task. Here are 3 videos that provide some great guidance on the development of a buyer persona for your business.
SEO Trends That Are Shaping Search Engine Optimization In 2018
If there’s anything we’ve learned so far, it’s that SEO is by no means a static industry. It’s dynamic, ever-changing, ever-evolving. Google rolls out big changes each year, and while some updates are more significant than others, each one makes a difference in how we...